A Lecture On The Military Suicide - 980 Words

I am very shocked when I listen to the lecture about the military suicide. This lecture focuses on the horrible situation about the military suicide. A big part of the soldiers does not die in the war, but in the peaceful military. People in the USA do not care about the military suicide until the late 1970s to early 1980s. I find two social problems in this lecture. First is the military does not pay much attention to the mental health of the soldiers. Second is the government does not have many good policies to help veterans. First of all, the military does not pay much attention to the mental health of the soldiers. When the soldier came back from the war, most of the soldiers would not relax and still be very nervous. They cannot sleep well in the night, most of them will hear the gunshot in the middle of the night. On the one side, they are so afraid, and the influences of the war affect their body and mental health. For example, there was a soldier who came back from the Afghanistan. This man escaped from a horrible terrorist attack and lose all of his comrade-in-arms. When he came back, he could not get into sleep. He said he would still hear the explosive sound and the scream when he closed his eyes. It is called Post-Traumatic Stress Disorder (PTSD). After suffering from this torment, this man killed himself in the dorm of the military. As a result, the leaders of the military realized the serious conditions of this suicide problem. They made a policy called BioShow MoreRelatedInferno: Pier Delle V igne and Guido Da Montefeltro1372 Words   |  6 PagesTwo characters that Virgil and Dante encounter are Pier delle Vigne and Guido da Montefeltro. Pier delle Vigne was a famous Chancellor of the Emperor Frederick II, he is in hell because he committed suicide after being accused of treason. Guido da Montefeltro, on the other hand, was an important military general, strategists, and a politician. Guido is in hell because he was found guilty of false counsel. We find Pier delle Vigne and Guido da Montefeltro in different locations, circles, of hell;Read MoreThe Real Insurgency: Suicide Rates in the Military Ranks Essay1201 Words   |  5 PagesSuicide in the United States is the 11th leading cause of death, with over 32,000 killing themselves per year. While some causes or explanations for suicide will never be known, depression or other diagnosable mental or substance abuse disorders top the list of more than 90 percent of why lives are torn from us. Over the last couple years around the military there has been much debate on whether this rate has been drastically affected by the increased military footprint from fighting two wars.Read MoreWhy Durkheim s Work Suicide Is Significant For The Discipline Of Sociology1323 Words   |  6 Pagessociety. In this essay I will discuss the various forms of suicide defined by Durkheim. I will then predicate this explanation by resources to Durkheim meta theory that we ve discussed in lectures. Lastly I will explain why Durkheim’s work Suicide is significant for the discipline of sociology. The action of suicide has been in society since the dawn of man. Before Durkheim’s research, no one has been able to thoroughly explain why suicide occurs within a society. What s so great about Durkheim’sRead MoreTechnology And The Military Technology1128 Words   |  5 PagesInsurgent technology though not as advanced as the military technology was arguably more effective. The insurgent’s use of ingenious bomb technology was extremely effective against the U.S. civilians, U.S. soldiers, and the Iraqi people. It was effective against U.S. civilians because it made them want the war to stop so that the soldiers in Iraq and Afghanistan would leave, which is the goal of any insurgency. â€Å"A bomb’s ability to destroy a target depends on two things: its explosive power andRead MoreEssay about The Beginning of World War I1494 Words   |  6 Pagesa lso had a lasting effect on future wars as the weapon became more popular and more advanced. The invention of new weapons and artillery influenced the change in military tactics. The former tactic of waves of soldiers attacking enemy trenches is obsolete. Deceptive, clever, and structured tactics were needed to win the war (Duffy). Military tactics were just as important as the weapons used to fight the war. Germany devised the Schlieffen plan to defeat the two bordering countries, France and RussiaRead MorePersonal Essay For Cpr1362 Words   |  6 PagesNational Institute for Occupational Safety and Health NIOSH, who sets the standards for occupational safety. I am trained in another public health issue—suicide prevention. I am trained to look for warning signs, including but not limited to withdraw, hopelessness, and ideation (the talking, thinking, and planning of suicide). (19. Suicide Prevention). Strategies that have been communicated to me include crisis counselling intervention, life skills, and problem solving skills. Signs to recognizeRead MoreThe Tactics Of Combat Civil Wars And Instill Peace1668 Words   |  7 Pagesprotecting civilians, reforming legal systems, assisting in economic reconstruction, and sometimes administering the entire state until a new government can take over. In other words, after civil wars, peacekeepers are often charged not only with military monitoring duties, but with reforming the essential institutions of the state† (Peacekeeping, Peace Enforcement, and UN Reform Lise Morjà © Howard, P 1-2). There are three ways that peacekeepers are able to use their power in order to succeed. TheseRead MoreWwi Essay : World Literature1663 Words   |  7 Pagesglorification of the military along with the romanization of war put forth by authority, ultimately rendered the youth oblivious to the reality of war. With war being glorified in nations, many believed that this war would be short and glorious, but they were unable to anticipate the horrors to come (Zweig). As nations finally got a taste of glory, the determination to be superior become evident through many nations’ participation in arms race (Barron). With the glorification of the military, â€Å"young men dreamedRead MoreCivil Wars : The Most Common Form Of War1683 Words   |  7 Pages(Civil War PPT). However, conflicts involving only one side, such as a genocide or a coup does not meet this criteria. In addition, there must be 1,000 battle deaths in order to qualify as a civil war. The numbers going into battle deaths include both military and civilian populations (Civil War PPT). Civil wars generally commence when a rebel group has a conflict with the state’s governing authority and are usually due to wanting more inclusion in the political activities and decisions, control over partRead MoreThe Rise and Fall of Adolf Hitler662 Words   |  3 PagesAdolf was born on April 20th, 1889, He committed Suicide on April 30th 1945. How did this Austrian that seemed to come out of nowhere succeed in conquering Germany? How did he plant the seeds of hatred and violence into the German people? How did Hitler and the Nazis almost drag the world into the apocalypse? In Mien kampf Hitler writes â€Å"the first world war was the most sublime moment in my earthly existence.† For four years Corporal Hitler was a courier, carrying messages to varicose 16th Infantry

Essay on Women´s Legal Right Throughout History - 634 Words

Throughout US, History women have had fewer legal rights and career opportunities than men mainly because women have always been considered weaker than men. According to www.wic.org household chores, was left to women while the man hunted and plowed the fields. Back then a women’s traditional role was always seen as a social role. For example, one stereotype of a women’s role throughout the US history is â€Å"a women’s place is in the house† and during those times it largely determined how women viewed and expressed themselves. And it seems as though women had no say so in anything that went on rather if its politics, voting, war you name it those women had no voice even the women who were married. Being that England had developed a law†¦show more content†¦But as of today I would say that women are the most successful, educated and is advanced in every field the world has to offer, although there is women who still struggles but manages to get by yet women are still discriminated against until this day, but I believe the United States has changed dramatically over the past few decades because now women are seen as a man’s equal or should I say, â€Å"other halves† due to the dramatic changes there are a few concepts that I know, however, I think of them as being stereotypical, for example, men are seen as being head of the household, athletic, not sentimental. But women are considered as soft, weak, sentimental and nurturing. But I believe these stereotypes have some truth but in today’s world women are playing both the male and women by (working, going to school, and raising the kids and keeping a roof over their children heads). Then there’s the social status of â€Å"GLBT† people here in the United States as of today, its way better than how it was back then, because they were discriminated against constantly, others have even stated that due to the lack of acceptance they left home and began living on the streets. (Ray National Gay and Lesbian Task Force, 2006). And those studies have shown, that upon coming out to their parents, up to 50% of gay teens report a negative reaction and 26%Show MoreRelatedDescribing Canada1135 Words   |  5 Pagesencountered many defining moments throughout its history. During the twentieth century women of Canada have undergone numerous moments that brought about significant changes for themselves. The most prominent moments, which brought about the most change and significance are: the persons case of 1928, the womens liberation movement throughout the 1960s and 70s and the ratification of the Treaty for Rights of Women (CEDAW) in 1981. These three events in Canadas history brought about many crucial changesRead MoreSex Marriage And Same Sex Parental Adoption1482 Words   |  6 Pagesrecognized under the law as legal candidates for marriage rights, and adoption is now an additional option; however, although the rights have b een granted, there is still much more work to be done concerning the full benefits of same-sex marriage and adoption rights. A lesbian couple, their struggles with not only marriage but also in starting a family will be examined as part of a case study. This couple is legally married and decided to have a child. One of the two women (Wife A) will give birth toRead MoreThe Road Of Equality Between Men And Women1645 Words   |  7 Pagesestablishing equality between men and women Women and men born in todays generation do not fully understand the struggle that woman had to sustain in the 1800s in order to gain the basic American civil right, which was to vote and obtaining equal rights. Elizabeth Cady Stanton, Lucretia Mott and other leaders such as Susan B. Anthony are important figures that impacted the way women are seen in the world to this day. They initiated and organized the first woman’s rights and woman’s suffrage movement inRead MoreHistory : The Women s Movement1614 Words   |  7 PagesHistory Culminating - â€Å"X† Assignment: The Women’s Movement Throughout history, Canada’s identity has changed in many ways and there have been many historical events that have greatly shaped and impacted Canada’s history and identity. The Women’s Movement and women’s contribution in the past and throughout history has had the greatest impact on shaping Canada into what it is today. Among many identifying qualities like being multicultural, bilingual, and world leaders, Canada is also country thatRead MoreTraditional Marriage Has Changed Over The Centuries1166 Words   |  5 Pagesreligious group. Traditional marriage has been in jeopardy since the traditional concept of marriage has changed over the centuries. One reason why traditional marriage is in jeopardy is because same-sex marriage has increased, especially because it’s legal in the USA. Another reason traditional marriage is in jeopardy is the acceptance of high divorce rate. Traditional marriage has become irrelevant in today’s society where many couples remain together without marriage. According to Bill Frist’s articleRead MoreNelson Mandela, Revolutionary Revolution, And The United States Of South Africa1523 Words   |  7 PagesNelson Mandela, revolutionary revolution leader who advocated for equal rights in South Africa and later became president of South Africa, once said, â€Å"To deny people their rights is to challenge their very humanity†(Mandela). Those who deny people the same rights that everyone else has based on race, sexual preference, as well as gender are those who do not stand for life, liberty, and the pursuit of happiness. Even though these are the principals on which The United States was founded, the governmentRead MoreAthenian Women : The Ancient City State Of Athens Essay1717 Words   |  7 PagesAthenian Women: The ancient city-state of Athens, spawned many of the essential ingredients of modern civilization--democracy, philosophy, science, and drama. However despite these aspects, Athens like many other civilizations throughout history, was dominated by men. Although the role of women in Athens is highly controversial, the examination of Athenian laws, philosophical and moral writings, and information about the conditions of daily life and the organization of society, reveals women were excludedRead MoreThe Complete Persepolis By Marjane Satrapi1552 Words   |  7 PagesThroughout The Complete Persepolis by Marjane Satrapi the idea of inequality is introduced through several examples. Marjane Satrapi uses the title to comment on inequality in all aspects of Marjane’s life, including gender, religious, economic, and racial status. Although there are several forms of inequality that the title attempts to highlight within the story, it focuses primarily on the issues of gender inequa lity by comparing the issues that Marjane faces due to her gender and comparing itRead MoreThe Feminist Theory Of Women930 Words   |  4 Pagessociological theories which analyzes the status of women and men in society with the purpose of using that knowledge to better women’s lives† (Crossman n.d.). Throughout history, women have fought to become equal, to have the same rights as men. Although the power that women are allowed to have has greatly improved over time. At one point in time, women had absolutely no rights what so ever and now women not only have rights but they have the right to run for a political office of power. â€Å"The feministRead MoreExplication Of The s Story Presentation, A Fellow Classmate Of Mine Claimed That Invisible 1701 Words   |  7 Pagesand secular rules are arbitrary†. Arbitrary means based off of random choice opposed to reason or system. That definition clashes with Invisibles view of society. Nowhere in the novel did Invis ible ignore the social and legal systems. Invisible most often adhered to the social, legal, and religious systems in place. Existentialists do not believe in outside forces contributing to decision making (free will) but this is extremely contradictory to the given situation he faced. Invisible was extremely

Work And Play Essay Example For Students

Work And Play Essay In society, there are usually two main groups when associated with their mentality towards work. But is there a distinction between work, play, and creative expressions? Art is anything that requires creation or imagination. An artist, a writer, or a pianist probably enjoys what they do for a living because they have that talent to make that happen for them in their career. You can say that an artist will never retire because they have that passion and dedication to draw even when they get old. Sad to say, most people who do retire probably never liked their job or what they did for a living. Otherwise, why retire to something you love so dearly?Living to Work, by Dorothy L. Sayers examines two classifications of people and their work. One group looks to work as a dreaded necessity, while the other group looks at their work as an opportunity for enjoyment and self-fulfillment. Altogether, their values, interests, and hard work all come down to money. For many, a successful worker is one who makes the most income and achieves the most fame. When it comes to interviews, the main questions are wages and hours. These people often fail to consider if the work is their actual passionto do something they love. Partial blame goes out to our capitalist system and industrial machinery. We forget why we wake up each morning lose focus of what work really should be. But overall, the fact is that we must arrange our ideas where everybody has an opportunity to work hard and find happiness in doing well the work that needs to be done. I believe working in factories is the most difficult job to have because the machines practically take over. Most workers have the same routine over and over again. No wonder these workers hate going to work. For those who see it as a career, they have to face the job for almost their whole life; gradually, their indifference eats up the enthusiasm, giving them nothing to look forward to each morning. No wonder people die to retire early. Since our economy is now based on industrial machinery, majority of the workers either work at factories or industries. It leaves us with no imagination and by the end of the day, we become exhausted by lifting, moving, rearranging, or whatever factory work entails. There is absolutely no form of creative expression or art anywhere. However, art does not necessary mean drawing, or filling a blank canvas. It simply means being open or idealistic in what you do. Many people lose the option to choose what they want to do because physical stress or financial stability becomes the main concern. If that is the case, then we all should attempt to see work as an opportunity to associate with strangers, to learn, or just to be satisfied with your own accomplishments. In the end, you are the only person to motivate yourself at having a good time. If you start thinking that work is pain and stressful, you will have no passion or motivation to do anything in your life. Spice it up a bit!So if all this stress and negativity is in your way, why continue to work? Most people would say money. Some families are on welfare, trying to earn as much income for their family, while others are simply trying to find ways to live in more luxurious homes. Due to distractions, many employees tend to believe that the only time to relax and live in comfort is to retire with the money they earned. Perhaps this is why people choose high paying jobs, where they have little affinity. .ub325174941cf77bb73a1704c419c7c70 , .ub325174941cf77bb73a1704c419c7c70 .postImageUrl , .ub325174941cf77bb73a1704c419c7c70 .centered-text-area { min-height: 80px; position: relative; } .ub325174941cf77bb73a1704c419c7c70 , .ub325174941cf77bb73a1704c419c7c70:hover , .ub325174941cf77bb73a1704c419c7c70:visited , .ub325174941cf77bb73a1704c419c7c70:active { border:0!important; } .ub325174941cf77bb73a1704c419c7c70 .clearfix:after { content: ""; display: table; clear: both; } .ub325174941cf77bb73a1704c419c7c70 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub325174941cf77bb73a1704c419c7c70:active , .ub325174941cf77bb73a1704c419c7c70:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub325174941cf77bb73a1704c419c7c70 .centered-text-area { width: 100%; position: relative ; } .ub325174941cf77bb73a1704c419c7c70 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub325174941cf77bb73a1704c419c7c70 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub325174941cf77bb73a1704c419c7c70 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub325174941cf77bb73a1704c419c7c70:hover .ctaButton { background-color: #34495E!important; } .ub325174941cf77bb73a1704c419c7c70 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub325174941cf77bb73a1704c419c7c70 .ub325174941cf77bb73a1704c419c7c70-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub325174941cf77bb73a1704c419c7c70:after { content: ""; display: block; clear: both; } READ: Modern reality play EssayBesides industries and corporations, what happens with the people who paint and write for a living? I cant say that they have or will earn as much money as others out there. But certainly the majority of these kind of workers end life with a greater sense of achievement and perhaps satisfaction. Certainly, their passion will allow them to continue working after that certain age. Maybe thats what people mean by never retiring. English

Quiz answers free essay sample

1. Which of the statements below best describes the concept of Enterprise Risk Management? †¢ Management of a single function of an organization that, upon implementation and testing, is then processed entity wide †¢ People, systems, and processes working together across the organizations to systematically thin about and manage a wide range of risks that could impede achieving organizational objectives/opportunity †¢ An approach that capitalizes on human intervention as processed through real change leaders †¢ A process affected by an entity’s leaders, management, and other personnel that is designed to identify potential events that may affect the entity, and to manage risk 2. Diane bought an action figure for her son David from Terrence’s Toy Shop. The packaging did not mention that the toy contained small detachable parts. David accidentally swallowed and choked on one of the detachable parts and had to be taken to the hospital. On which of the following product liability charges can Diane sue Terrence’s Toy Shop for damages? †¢ Nuisance †¢ Misrepresentation †¢ Fraud †¢ Negligence 3. Making false statements about a competitor’s products, services, property, or business reputation could make a company liable for †¢ tort of appropriation †¢ intentional misrepresentation †¢ disparagement †¢ misappropriation of the right to publicity 4. A plaintiff wants to sue a defendant under the tort theory of negligence for his injuries, but the plaintiff knows he was partially at fault for his own injuries. Which of the following is true? †¢ A state whose law applies contributory negligence will not allow the plaintiff to recover if the plaintiff has any fault for his injuries †¢ If the plaintiffs fault is only 5 percent, his recovery will be the same under either pure or partial comparative negligence. †¢ The plaintiff will have to elect whether to sue under comparative or contributory negligence. †¢ Because the plaintiff is partly at fault, he will not be able to recover under either comparative or contributory negligence. 5. How does product disparagement differ from defamation of a nonpublic figure? †¢ Publication to a third party is required in the disparagement case, but not in the defamation case †¢ Malicious intent is required for a disparagement case, but is not required in the defamation case †¢ Malicious intent is required for the defamation case, but not in the disparagement case †¢ Publication to a third party is required in the defamation case, but not in the disparagement case 6. Mary was getting a ride home in John’s new car. On the way, a malfunctioning brake caused an accident and both Mary and John were injured. Which of the following statements is true of this situation? †¢ John can file a negligence lawsuit against the dealership from which he bought the car. †¢ Mary can recover damages for her injury under a theory of strict liability against the manufacturer of John’s car. †¢ Mary can file a strict liability lawsuit against John †¢ Mary can file a negligence lawsuit against the dealership that sold John his car. 7. Assuming that statutory requirements have been met, what is protected under merchant protection statutes? †¢ Merchants are protected from product disparagement claims of their competitors. †¢ Merchants are protected from false imprisonment claims of persons detained on suspicion of shoplifting. †¢ Merchants are protected from negligence claims on their business premises. †¢ Merchants are protected from the intentional torts of their customers. 8. John Harley was on his way home when an assailant stopped his car and threatened to physically harm him if he ever saw him drive on that street again. John can sue the assailant to recover damages for †¢ Disparagement †¢ libel †¢ assault †¢ battery 9. Dorothy purchases a chair that was made by Woode Designs, Inc. While making the chair, the legs were not fixed properly to the base. When Dorothy sits on the chair, it breaks and she is injured. In a strict liability lawsuit, which of the following can Dorothy cite as a defect in the chair? †¢ Failure to provide adequate instructions †¢ Failure to warn †¢ Defect in design †¢ Defect in manufacture 10. In order to recover in a products liability case based on strict liability, the plaintiff must prove that the product had a defect that †¢ the defendant was aware of †¢ made the product unreasonably dangerous †¢ affected the value of the product †¢ was caused by the defendant 11. Which best describes assumption of the risk in a negligence case? †¢ The defendant gave advance warning to the plaintiff that an injury would occur. †¢ The plaintiff was involved in an abnormally dangerous activity. †¢ The plaintiff is more at fault than the defendant in causing the accident. †¢ The plaintiff knowingly and willingly subjected herself to a risky activity. 12. According to the doctrine of ________, the plaintiff is not required to prove that the defendant breached a duty of care. †¢ assumption of risk †¢ comparative negligence †¢ contributive negligence †¢ strict liability 13. Which of the following is a defect in manufacture? †¢ Failure to properly package the product †¢ Failure to include adequate instructions for the product †¢ Failure to properly test the product †¢ Failure to properly design the product 14.Bartie’s, Inc. sells watercolors and pastels that are marketed as safe for use by children. However, several accounts of lead poisoning were reported in children who used the products. An investigation revealed that the company was knowingly manufacturing colors that contained toxic amounts of the heavy metal. Which of the following torts has Bartie’s, Inc. committed? †¢ Professional malpractice †¢ Disparagement †¢ Intentional misrepresentation †¢ Assault 15. Which of the following is the best statement of the test applied in determining if a defendant’s actions were the proximate cause of the plaintiff’s injuries? †¢ Was it foreseeable that the defendant’s conduct would lead to the kind of injury that the plaintiff suffered? †¢ Was it foreseeable that the defendant was the cause of the plaintiff’s injuries given the nature of those injuries? †¢ Was it foreseeable to the plaintiff that the defendant would engage in this conduct? †¢ Was the injury foreseeable to the plaintiff prior to the injury’s occurrence? 16. Gary Govetty is a famous movie star. A tabloid published an interview with his ex-girlfriend in which she falsely claimed that Gary was completely bald and had been wearing a wig for several years. Gary can sue his ex-girlfriend for †¢ Libel †¢ disparagement †¢ invasion of privacy †¢ Slander 17. George, Jerry, and Harry are passengers on a flight from Chicago to New York. They injure their legs when their seatbelts do not fasten during takeoff. The airline is sued by all three together for injuries caused and the airline is found to be negligent and is directed by the court to pay damages to the injured parties. Which of the following parties is entitled to recover maximum damages? †¢ Harry, a chartered accountant who earns $200,000 a year †¢ All the men recover the same amount of damages, irrespective of their income or profession †¢ Jerry, a professional football player who earns $2 million a year †¢ George, a retired professor who gets a pension of $50,000 a year 18. Select the option which best completes this statement: Enterprise Risk Management is most effective when it is a(n) _________ process. †¢ static †¢ one-time †¢ ongoing †¢ informal 19. The failure to design an automobile that will properly protect the occupants from a person’s body striking something inside their automobile is known as the †¢ quality control doctrine †¢ failure to design doctrine †¢ defective design doctrine †¢ crashworthiness doctrine 20. Which of the following is a key element of successful Enterprise Risk Management? †¢ Nondisclosure agreements †¢ Legal counsel †¢ Strong investment strategies †¢ Management commitment

Advertising Variety Essays

Advertising Variety Essays Advertising Variety Essay Advertising Variety Essay The production of goods without quick sale is to no purpose. We have different kind of advertisement to promote sales. Advertisement gives information about new products, about health and safety is called informative advertisement. The kind of advertisement that persuades peoples to buy thing is called persuasive advertisement. Persuasive advertisement is directed to consumers who do not need to buy products very much. However, through effective advertisement they are brought round to buy them. Then there is deceptive advertisement. Deceptive advertising makes peoples believe products or goods to better then they are. When persuasive advertising becomes deceptive, the results are often negative. We look at the innumerable posters, notices, small boards and hoardings, huge boards on the outside of buildings and banners for advertisement at road crossings and street corners or in busy public places. At night the advertisement are well lit, and they seems to add glamour to the areas around. However, the large hoardings or billboards with pictures and slogans only block the view of natural scenery and restrict pennes. Advertisement is something of a necessity in the modern world of competition and conflicts. Firstly, they introduce the new products to the general public; for example, the public comes to know readily of some new medicines for diseases, effective techniques of constructing houses through companies having specialized knowledge. The government advertises its schemes and policies to inform the public and to make it participate in them. It has advertised in the past its new housing plans, saving schemes, educational policies, issue of identity card etc. Mom off and on. Advertisement in newspapers for job in government departments and private organizations are highly useful. They help the offices and agencies to get readily trained manpower from the public. They help the educated public to get jobs and production centers through newspaper advertisements. The education private sector mostly depends on advertisement and publicity to attract students to educational institute. Advertising of cigarettes, undesirable dress, expensive food, harmful soft drink and the time wasting games should be discouraged. Cosmetic and items of make-up that cause waste of time and money and also negative effect on the health should not be put up at public places. Any advertisement that effect health and character negatively and helps develop bad habits should immediately be disallowed by the government. The advertisement who misinform the public about their products and services and about those of their competitors should be tried in court of law and punished. There should be strict law for this, which carefully and forcefully implemented. Advertisement should be developed as an art that pleases and inform the peoples rightly about the best products and services. It should be not misused for popularizing of defective or expensive industrial goods, expensive luxuries, foreign products and even publications that can be harm full to the people in any way. Having investigated this branch we can made next conclusion: advertisement has become our need. For launch new products we have to advertise that product. And then that product will start running if that product has some quality.

Georgia O essays

Georgia O essays The twentieth century brought forth WWI, Hitler, and the Great Depression to the world. It was a time of turmoil and out of turmoil comes change. The art world would also be turned upside down and forever changed. Fauves, Expressionism, Cubism, Futurism, Fantasy, Dada, Surrealism, and early Abstract art where some of the new art forms. One of the most renowned American painters of the twentieth century was a woman named Georgia OKeeffe, known for her abstract yet objective style, simplified shapes, organic forms, and content that included abstract images, flower paintings, bleached animal bones, landscapes of the desert, and sky cloud paintings, among other works of art. Georgia was born to a prosperous farming family in Sun Prairie Wisconsin, 1887. After high school she enrolled in classes at the Art Institute of Chicago, and two years later she attended the Art Students League in New York City. Georgia studied with the American Impressionist William Merritt Chase. OKeeffe was however repelled by the rigid academicism of her art instruction, and in 1909 she abandoned her studies to work as a commercial artist in Chicago. In 1912, Georgia attended art classes under the direction of Columbia University professor Arthur Wesley Dow. Dow was an admirer of Oriental art and a student of Post-Impressionism. Dow believed in purely decorative art. His only concern was to fill a space in a beautiful way. Dows teachings convinced Georgia that there were modes of expression more satisfying than academic realism. OKeeffes enthusiasm for painting was reawakened, and she moved to Texas to accept a position as an art teacher. It was in Texas, 1912 when Georgia began to create abstract compositions. During the first decades of the twentieth century, a number of artists including OKeeffe moved toward abstraction as a visual language capable of signifyi...

Cross-cultural briefing report Scenario GeekChic Essay

Cross-cultural briefing report Scenario GeekChic - Essay Example The various cross cultural theories in the report would help the company (GeekChic) to understand the social and cultural aspects of the markets of Paris in France. Macro Level Facts of France The economy of France is highly developed across various business segments. The estimated Gross Domestic Product of the country as recorded in 2012 was $2.291 trillion. The nation is a developed country in the global economy with about 1.7% average growth in real GDP. The per capita GDP of the country was about $36100 in 2012. The exchange rate of the currency of the country is $2.609 (CIA, 2013). The individuals of the country have a high standard of living and its aggregate rate of urbanization is about 85%. Since France is a developed nation, its currency value is high in the economy. The city of Paris in France enjoys a moderate climate throughout the year. The average temperature of the country in summer is 30? centigrade and in winter, the temperature goes below 6? centigrade (Locke and T ower, 1995). Hofstede’s Analysis The Hofstede's cultural dimensions theory was established by Geert Hofstede. It shows how the behaviour of the individuals in a nation depends on the cultural values of the society (Mooij and Hofstede, 2010). If the cultural aspect of France is analyzed on the basis of this model, then it can be stated that the country scores 68 on the grounds of Power Distance Index (PDI). This in turn measures the extent to which the weaker members in a society would accept the fact that power would be distributed unequally in the society. The index of individualism in France is also high (71) (IDV). This actually means that the French people desire self care and does not prefer to be a group. In terms of a Feminine nation, the country score is 43 (MAS). The Uncertainty Avoidance Index (UAI) of the nation is about 86. This shows that most of the individuals of the nation are highly sensitive to any uncertain changes in the market. Scoring a rate of 39, Franc e is not a long term oriented society (LTO). This means that the French individuals make prompt decisions with respect to the changes in the external world. Figure 1: Comparing of France and China (Source: The Hofstede Centre, 2013) Comparing the cross cultural views of France and China, it can be stated that in contrary to the French individuals, the Chinese are lesser traditional and lesser sensitive to uncertain circumstances and prefer being in community or groups. The above graph clearly shows the cross cultural variations between China and France. Section B: Cultural Differences While making an international business expansion in Paris (France) from China, the female manager would have to face various difficulties owing to the differences in the cultural views of French and Chinese individuals. In the modern world, the primary business objective for all the corporate firms is ‘consumerism’. Thus, it is important for GeekChic to understand the precise nature of the consumers in France. The following context of the essay would explain the different challenges or opportunities that the company might face when it would be in France for business. â€Å"Culture is just the man made part of a business environment† as stated by Herskovits (1948). After globalization, international trades between nations have increased in terms of its scale and scope of

Research Training Programme Project Essay Example | Topics and Well Written Essays - 3000 words

Research Training Programme Project - Essay Example Future analysis of this panel could be effected by correcting the mistake. Additionally, only two years of the four year programme was utilized, as the other two years could not provide an adequate percentage of the data. The importance of this data cleaning should be considered when the final results are analysed. Cleaning is a judgmental process which sometimes removes items which are of great importance to those providing the data. Only by repeating the data collection can any factors which occur again and again be noticed. This paper is based upon research done by Loughborough University as part of a review of the Business School's Training Programme. This research was conducted over a number of weeks at the beginning of 2006, and a survey was conducted amongst former students, questioning them about their experiences and opinions of the course. The intention of the questionnaire was to discover whether the students had benefited from the course, and whether they felt that the teaching was adequate. As this was a group working, there were a number of meetings throughout the weeks to try and ensure co-operation and agreement amongst all the members. After a series of meetings and interviews in January, the questionnaire was sent out to students in March, and received back in April. This data was then input into a SPSS program, from which the results in this paper are taken. At the design meetin... From these results we will need to conduct an analysis to try and find some significant results. Why that use of design THE NATURE OF THE QUESTIONNAIRE The questionnaire that was sent to the students was divided into five sections, each dealing with a different topic. In the first section, for example, the questions concerned the personal details of the student, age, nationality and so on. In the second section, we asked them about the relevance of certain topics to their research. The third topic concerned the usefulness of the training programme; the fourth dealt with improvements to the student's relationships, and the fifth and final section asked the students to rate their satisfaction with the course. The design of this questionnaire was to enable us to demonstrate whether the training programme met the students' requirements, whether it improved their interpersonal relationships, and whether they felt the course had proved satisfactory. The first section allowed the students to be readily quantified and compared, which can prove useful when considering results, the other sections concentrate upon the courses, and the benefits and satisfaction the students felt that they had gained. . Other aspects of these results may become significant when we are comparing the results via SPSS. As the aim of this project is to improve the teaching of business courses at Loughborough, then consideration of the benefits to the students, and the improvements in their relationships, must be included while analyzing their satisfaction. Analysis The analysis of this questionnaire was conducted using the SPSS system of statistic management. This programme provides the analyst

Methods of Navigation in SAP Assignment Example | Topics and Well Written Essays - 500 words

Methods of Navigation in SAP - Assignment Example It means that each order must be identified with a specific reference number that acts as an identification number for the transactions. It is different from a manual system in that the manual system such as SUA does not require the creation of reference alongside any sale order. Moreover, the manual system such as SUA does not rely on any specific order of making sales order. This format is beneficial to the company since it facilitates faster retrieval of information and reduces the time spent in searching for sales order in case of a high volume of transactions. In addition, the method helps link a sales order to various financial and administrative functions like customers and suppliers in the company (Cleveland 45). The document flow screen is used to indicate the movement of documents within an organization. It helps indicate the real-time location of a document within an organization thus reducing the complexity of sorting and storing documents. from an accounting perspective, post goods issue is any matter relating to goods after the transaction has been closed up. In addition, the accounting perspective states that when such matter arises it must be recorded as a bad debt when creating an invoice. SAP gives an alternative of providing credit checks through screen features that link credits to the due dates that have been set up by the organization. Moreover, the SAP provides for counter referencing to enable create a track on the credits due dates. Through an integrated financial and administrative functions of an organization, an SAP is capable of relating a wide variety of transactions to the general ledger accounts. This is done by linking the transactions to the general ledger in the transaction screen.

Impacts on the Retail Fuel Price in Malaysia

Impacts on the Retail Fuel Price in Malaysia Background description of retail fuel price in Malaysia According to the local news on 7 March 2013, the retail price of RON 97 will be RM2.90 per litre when it was previously RM2.70. Meanwhile, the retail price of RON95 remains unchanged as it is subsidized by the government. In May, a 20 sen drop incurred for RON 97 per litre. There was no change in price for RON 95 and diesel. On September 2, 2013, Malaysia’s Prime Minister, Datuk Seri Najib Razak announced that the price of diesel and RON95 petrol would increase by 20 sen (Bridel Lontoh, 2014) joining neighboring Indonesia to threaten investor confidence besides curbing in subsidies (Chong, 2013). There was a 20 sen price incremental to 2 Ringgit per litre for diesel and the new price for RON 95 is RM 2.10 per litre from RM 1 (Lim, 2013). â€Å"The hike was to prevent financial leakage and misappropriation of the subsidised fuel,† said Tun Dr Mahathir Mohmad, reportsBernama (Phung, 2014). The retail price of RON 97 continued to increase by 15 sen (Lim, 2013). In November, the price of RON 97 had gone down to RM2.75 per litre from the existing RM 2.85 per litre (Lim, 2013). On the first month of 2014, the price of RON 97 went up 5 sen to RM2.80 per litre. Another 5 sen was incurred for the price of RON 97 in the following month. In March, the previous price of RON 97 brought up with a new retail price of RM2.90. The RON 97 price decreased with a 5 sen to RM 2.85 per litre. (Lim, 2013) On 9th September, the price of RON97 dropped by 10 sen to RM2.75 per litre. (Lim, 2013). Royal Malaysian Customs Department senior assistant director Ishak Daud toldSin Chew Dailythat there is an addition of 80 to 85 zero-rated items. Prime Minister Datuk Seri Najib Razak announced that diesel and LPG will be exempted from the Goods and Services Tax (GST) taking effect in April 2015 (Tan, 2014). The prices for RON 95 petrol and diesel will slightly increase by 20 senon 2 October, announced by the Ministry of Domestic Trade and Consumer (Sze, 2014). The Sun reported that Political party PAS urged for an increase in price for both petrol and diesel, to allow petrol station operators compete with each other (Lim, 2014). Theprices of petrol and diesel were indicated to drop until January of next year (Lee, 2014). In short, the graph in 2013 shows there’s an upward trend for Ron95 and diesel where there’s a rise in 20sens on 3 September. However, the fuel price for Ron97 fluctuates between a low of RM2.70 and a peak of RM2.90 before ending at RM2.75 at the end of the year. In 2014, there was a plateau in fuel price for Ron95 and diesel from January to September and then it increase gradually. For Ron97, the fuel price rises since January but then fell gradually after June. Fuel price in Malaysia between 2013 to 2014 (Galvin, 2015) Date Ron 97 (RM) Ron 95 (RM) Diesel (RM) 10 Jan 2013 2.70 (-0.05) 1.90 ( ) 1.80 ( ) 7 Mac2013 2.90 (+0.20) 1.90 ( ) 1.80 ( ) 22 May 2013 2.70 (-0.20) 1.90 ( ) 1.80 ( ) 3 Sep 2013 2.70 ( ) 2.10 (+0.20) 2.00 (+0.20) 5 Sep 2013 2.85 (+0.15) 2.10 ( ) 2.00 ( ) 14 Nov 2013 2.75 (-0.10) 2.10 ( ) 2.00 ( ) 8 Jan 2014 2.80 (+0.05) 2.10 ( ) 2.00 ( ) 7 Feb 2014 2.85 (+0.05) 2.10 ( ) 2.00 ( ) 7 Mac 2014 2.90 (+0.05) 2.10 ( ) 2.00 ( ) 6 Jun 2014 2.85 (-0.05) 2.10 ( ) 2.00 ( ) 9 Sep 2014 2.75 (-0.10) 2.10 ( ) 2.00 ( ) 2 Oct 2014 2.75 ( ) 2.30 (+0.20) 2.20 (+0.20) 19 Nov 2014 2.55 (-0.20) 2.30 ( ) 2.20 ( ) 1 Dec 2014 2.46 (-0.09) 2.26 (-0.04) 2.23 (+0.03) Note: Ron 95 and diesel are subsidies by government, while pricing of Ron 97 is determined according to market forces. Ron 92 remains at RM1.70 since 16 Dec 2008 Determinant for retail fuel price Demand and supply of crude oil   Ã‚   The world’s biggest economies such as the United States, consumes most oil in the world. The other world’s largest oil consumer includes Japan, Canada and South Korea (Gethard, 2008). However, the country that plays the biggest role in oil consumption is China. In 2013, China surpassed the United States becoming the worlds largest importer of crude oil as they took up one-third of growth in the global demand (Eia.gov, 2014). As China is currently a dynamic and fast-growing economy, China’s demand and usage of oil grows rapidly. The development of the country’s economy can be seen in China’s increasing number of factories and growth in number of people driving cars (Wagner, 2008). As China economy starts developing rapidly only these recent years, their oil reserves are not as much compare to other developed economies like the United States who had reserved oil for many years, thus China’s has extensive demand for oil from the global market. T his increased demand has contributed to the rise of global crude oil price which has indirectly raise retail fuel prices in Malaysia. Organization of Petroleum Exporting Countries (OPEC) is a body that has great influence over the worldwide price of oil which compriseof 12of the worlds largest oil producing nations (Gethard, 2008). Since there is a shortage of the worldwide oil production, OPEC as the biggest oil supplier reduces the amount of oil contributed to the world market and manipulate the selling price of oil per barrel. Besides, political conflicts in Libya sustains its crude oil production further leading worldwide oil supply to decrease (Batovic, 2014). With uncertainty of supply, countries compete with each other for crude oil supply and this rising demand increases the price of crude oil. The global market now has to pay at a higher price for the same amount of oil. As the cost of purchasing crude oil price increases, the Malaysia government increases the retail fuel price to the citizens. Foreign exchange rate Because the world crude oil price is set in US Dollars, the conversion of world oil price into Malaysia ringgit changes every day in the foreign exchange rate market. Suppose there is a fall in Malaysia’s ringgit against the US dollar on the world currency exchanges, Malaysia has to pay more to purchase the same amount of fuel from the global market. Example the increase from US$1.00 = RM3.50 to US$1.00 = RM3.75 indicates a depreciation in Malaysia dollar. As the cost of purchasing crude oil increases, this implies citizens have to pay more for the same amount of fuel too. The foreign exchange rate is constantly monitored by the Malaysia government before determining the retail price of fuel. Therefore, the retail fuel price often fluctuates. Subsidy The changes in retail price of fuel depend on the provision of subsidies by the government. If the government provides subsidies for fuel such as the Ron95 and diesel, the price is cheaper compare to the price of Ron97 which is not subsidies. In 2013, MYR 24.8 billion (US$7.9 billion) was allocated to fuel subsidies. The government argued that the subsidy reduction would save at least MYR 1.1 billion (US$349 million) by the end of 2013 (Lee, 2013). The cost saved in subsidies would be channeled into the BR1M welfare fund, said Prime Minister Najib Razak (Lam, 2013). By doing so, 20 sen was increased in the price of RON 95 and diesel starting on 3 Sept of 2013. In brief, the absence of subsidy causes retail fuel to rise in Malaysia. Effects Consumer Low oil price results in the savings cascade down into the rest of the economy in form of cheaper prices. Consumers will hence have more disposable income to spend (Parry Kemp, 2012) leading to higher purchasing power. Besides, individual who drives car can save the cost for car petrol monthly. High oil price causes consumers to have less disposable income to spend especially those with a lower income. After barely consuming the necessities such as groceries, there will be not much money left to afford the luxuries, for example, travelling with family and friends. Producer Falling oil price brings negative impact on the mining industry, for instances those extracting oil and natural gas or constructing the pipelines to move those commodities. For producers, cheaper prices mean either less profits or even losses. Thus, oil producer will supply less oil to the market until oil prices rise back. If a person is required to pay more for oil, delivered goods and others, less will be left over for discretionary spending by the consumers (Parry Kemp, 2012). Buying a new home is such type of discretionary expenditure. Hence, the producers of the housing will supply less as the demand from consumers had fall. Besides the housing producers, other sectors are also affected. As fuel is needed for transportation to deliver goods and services, higher oil price will affect the delivery sector as transportation fee is higher. Not to mention, oil producers may use this opportunity to charge a higher price on fuel to gain more profit as well. Government As oil producers are taxed by Malaysia government, when oil prices are lower, government revenues will drop. There is always measure to be taken to diminish the damage. Government can save money by reducing or removing oil subsidy. Through this, government can spend the money on other area like education, welfare of the society or development of infrastructure for the economic growth of Malaysia. Inversely when oil price is higher, the cost to build or maintain infrastructures will be higher as materials, labors, and other costs needed to build or repair infrastructures are higher. Fuel consumption for the transportation of these materials also leads to higher expenditure of the government. As government spends more money on this area, they will have to cut back expenditure on other areas such as health care and education expenses (Parry Kemp, 2012). Conclusion In conclusion, the demand and supply for crude oil, foreign exchange rate and subsidy provided by the government affects the retail fuel price in Malaysia. When oil price is low, government gain less tax revenue, producer gain less profit and consumer have more spare money to spend, where they might afford luxury goods after purchasing necessities like groceries. When oil price is high, government gain more tax revenue, producer gain more profit and consumer have less spare money to spend. If the producer loses and not gaining profit, employees might get fired, causing them to be jobless and have less money for consumption. Reference list Batovic, A. (2014). Five political risk factors affecting oil markets in 2014 Global Risk Insights. [online] Global Risk Insights. Available at: http://globalriskinsights.com/2014/01/five-political-risk-factors-that-will-affect-oil-markets-in-2014/ [Accessed 21 Jun. 2015]. Bridel, A. and Lontoh, L. (2015). [online] Available at: https://www.iisd.org/gsi/sites/default/files/ffs_malaysia_lessonslearned.pdf [Accessed 14 Jun. 2015]. calvin, d. (2015). Malaysian Fuel Price History decoding galvin. [online] decoding galvin. Available at: http://blog.galvintan.com/malaysian-fuel-price-history [Accessed 14 Jun. 2015]. Chong, P. (2013). Malaysians Brace for Austerity as Najib Cools Spending: Economy. [online] Bloomberg.com. Available at: http://www.bloomberg.com/news/articles/2013-09-16/malaysians-brace-for-shift-to-austerity-as-najib-cools-spending [Accessed 14 Jun. 2015]. Eia.gov, (2014). U.S. crude oil production growth contributes to global oil price stability in 2013 Today in Energy U.S. Energy Information Administration (EIA). [online] Available at: http://www.eia.gov/todayinenergy/detail.cfm?id=14531#tabs_SpotPriceSlider-2 [Accessed 14 Jun. 2015]. Gethard, G. (2008). How Does Crude Oil Affect Gas Prices?. [online] Investopedia. Available at: http://www.investopedia.com/articles/economics/08/crude-and-gas-prices.asp [Accessed 14 Jun. 2015]. Lam, J. (2015). It’s finally here, fuel price up tonight. New taxes next? The Malaysian Insider. [online] Themalaysianinsider.com. Available at: https://globalvoicesonline.org/2013/09/10/fuel-price-increase-divides-malaysia/ [Accessed 14 Jun. 2015]. Lee, J. (2014). Fuel prices in Malaysia to fall further – Ahmad Maslan. [online] Paul Tans Automotive News. Available at: http://paultan.org/2014/12/09/fuel-prices-malaysia-fall-ahmad-maslan/ [Accessed 14 Jun. 2015]. Lee, S. (2015). It’s finally here, fuel price up tonight. New taxes next? The Malaysian Insider. [online] Themalaysianinsider.com. Available at: http://www.themalaysianinsider.com/malaysia/article/ron95-and-diesel-price-up-20-sen-from-midnight [Accessed 14 Jun. 2015]. Lim, A. (2013). RON 95 and diesel to go up by 20 sen per litre, effective Sept 3. [online] Paul Tans Automotive News. Available at: http://paultan.org/2013/09/02/ron-95-diesel-go-rm2-10/ [Accessed 14 Jun. 2015]. Lim, A. (2014). PAS calls on govt to impose ceiling price on fuel. [online] Paul Tans Automotive News. Available at: http://paultan.org/2014/12/05/pas-calls-on-govt-to-impose-ceiling-price-on-fuel/ [Accessed 14 Jun. 2015]. Parry, G. and Kemp, S. (2012). Investigate Macroeconomics. 2nd ed. Western Australia: Tactic Publications Pty Ltd. Phung, A. (2015). Petrol price hike not to burden people, says minister | theSundaily. [online] Thesundaily.my. Available at: http://www.thesundaily.my/news/1187644 [Accessed 14 Jun. 2015]. Sze, G. (2014). RON 95, diesel prices up by 20 sen from October 2. [online] Paul Tans Automotive News. Available at: http://paultan.org/2014/10/01/ron-95-diesel-20-sen-october/ [Accessed 14 Jun. 2015]. Tan, D. (2014). GST will include petrol, not in zero-rated list Kastam. [online] Paul Tans Automotive News. Available at: http://paultan.org/2014/09/12/petrol-not-exempted-gst/ [Accessed 14 Jun. 2015]. Wagner, H. (2008). What Determines Gas Prices?. [online] Investopedia. Available at: http://www.investopedia.com/articles/economics/08/gas-prices.asp [Accessed 14 Jun. 2015].

Uranus Essay -- essays research papers

The bland aquamarine face of Uranus bears witness to the fact that Uranus is enshrouded in clouds. The planet appears to be blue-green because the atmosphere absorbs the, red wavelengths of the visible spectrum, . The uniformity of the planet's appearance confirms that the planet's atmosphere is composed almost solely of one element, methane gas. There is a preponderance of haze, composed of ethane and other hydrocarbon ices high in the stratosphere, and clouds of methane ice low in the troposphere. The cloud particles constantly recycle themselves, first creating then destroying the heaviest crystals. This is an indication that Uranus' atmosphere is still evolving from its formation out of the solar nebula. Because Uranus lies on its side, Uranus has very strange seasons. Motions in the cloud patterns indicate that, like Jupiter and Saturn, the basic meteorology of Uranus can be described as a striped pattern of winds. This means that, even though the pattern is difficult to distin quish, Uranus is striped, just like Jupiter and Saturn. Uranus has 21 fascinating moons and a complicated ring system. The ring system is a completely different form of ring system than that found at Saturn or Jupiter. At Uranus there is even a very obvious partial ring, or "ring arc". Many moons are icy moons with fascinating surface features. These icy moons have neither an atmosphere nor a magnetosphere, and there is not much possibility for life. The surfaces of these moons indic...

Best Buy Business Analysis

Best Buy Contemporary Business Abstract This research paper focuses on the functionality of Best Buy’s website. It further discusses the how Best Buy promotes their products. There is a description about how their website informs the consumer about the capabilities of their products. Further there is an evaluation of the contact information which includes the many options for contacting them. Due to the large variety of the products offered by Best Buy there are many ways for them to customize products to the customer needs which they attribute their sustainability. Also there is a discussion about the marketing strategies and what is in place on their website. Additionally there is an analysis of the corporation’s privacy policy and response to a security breach with recommendations on how to prevent further compromises. Describe and evaluate a major corporation’s Website in these four areas: (1) product information, (2) corporation’s contact information, (3) customization of products for customers, and (4) customer information at purchase. Best Buy Incorporated, founded by Richard Schulze in 1966, is a top provider of electronics (Form 10K, 2011). Best Buy is also a Fortune 500 hundred company is considered the largest retailer in its class who dominates the market by accounting for 21 percent of the market (Form 10K, 2011). Best Buy Inc is also globally diverse with stores in Canada, China, United Kingdom and Mexico (Form 10K, 2011). Best Buy conduct online operations through many different brand names; BestBuy. com, BestBuy. ca, BestBuy. co. uk, BestBuyMobile. com, CarphoneWarehouse. com, Five-Star. com, FutureShop. ca, Geek Squad, Magnolia Audio Video, Napster. om, and PhoneHouse. com (Form 10K, 2011). Each brand name targets a specific market internationally. Best Buy employs a robust website which features all of their electronics, home office and entertainment products, appliances and services. When selecting an item the consumer has access to a multitude of information about the product. For example, when selecting a flat screen television the first thing that stands out is â€Å"free shipping† then right underne ath is the price, both which is very important to the consumer. Also on this page are credit card advertising and solicitation, protection plans and the ‘buy back’ program. Additionally they have a general description of the product features which gives basic information about the television. As a show of confidence in their product and the service they provide, there is a section dedicated for ‘customer reviews’ where those who has experienced the product can voice their opinion on a 1 to 5 scale. Best Buy shows the individual reviews and an average of the totals. This can prove valuable to the consumer when needing the opinion of someone that has experienced the products functionality to give an assessment of its operation. Additionally there is a ‘specification’ section which gives more detailed description about the characteristics of the product. Further there is a ‘learn’ section which educates the consumer about the featured terms used when reading technical information on the product and a featured guide section which gives detailed information about research and development of the various types of products. Finally Best Buy offers a ‘accessories’ section which give the customer suggested product that are compatible to the specific item which also can be purchase from their store. Best Buy’s corporate contact information link presents the customer with a whole host of information about the organization. The ‘about best buy’ link opens the book about the company. This link gives stock quote and the latest news releases on what the company is offering, tips on shopping and more. There is also information on careers, a link for the investors and developers, sustainability, community relations, site map, and affiliate programs. The ‘contact us’ link offers many avenues in which to contact several departments within the corporate umbrella. The Best Buy corporate customer care supplies their postal and e-mail addresses and phone number. There is also a means to get in contact with the public relations department and vendor inquiries. On the ‘Sustainability’ link Best Buy takes pride in educating customers on technology so they can make the correct decisions when in the market to purchase products to fit their use (Sustainability, 2011). Their site states, â€Å"Through education, influencing public policy and driving industry innovation, we want to help you learn about technology solutions and how to use them to enrich your life and our world at the same time (Sustainability, 2011). † With the large variety of products and their willingness to educate consumers on their products shows they make a great ffort to satisfy their customers’ needs and to influence them to purchase products from them. When checking out Best buy provides the customer and option to purchase matching accessories and protection packages. Then there is an opportunity to subscribe as a recurring customer by checking out and building your profile which will save the customers information for future purchases that wil l speed up the checkout process or there is an option to check out as a guess which will only save the consumers information for the purpose of checking out. Either way at this point is where the customer enters billing information to include; name, address, phone number, and e-mail address. Once the free delivery date has been selected then the customer is directed to the payment method window where the option to pay using a credit card or PayPal to pay for the items. This page also offers links to; conditions of use, legal notices, and privacy policy. On the privacy policy link Best Buy Web site employs TRUSTe and uses encryption technology to protect personal information. Describe and evaluate three (3) of the corporation’s Internet marketing strategies and the competitive advantages its Website provides. Best buy utilizes differentiating product by applying the positioning concept by establishing their products in the mind of the consumers as soon as you visit their web site. They accomplish this by showing an array of products to gain the attention of the customer giving the impression since they have a large variety of products then there will be an item the consumer will want to buy. In comparison the H. H. Gregg site which has a limited selection to choose from. Best Buy also uses the provide information strategy providing detailed information about each of their products and affording customers to write a review about their purchases gives the customer the most up to date information about their experience with their new item. In marketing, people, is a very important element in the promotion of the organizations product (3 Keys, 2009). Word of mouth is the most effective advertisement to influence others to patronize the company (3 Keys, 2009). They also accentuate product value by offering extended warranty plans in addition to the factory warranty and they have also implemented a ‘buy back’ plan where the customer buys into the plan which guarantees the price Best Buy will pay for product purchased. All of these incentives prove Best Buy backs and has a strong confidence in their wide variety of products which gives them the competitive advantage. Analyze and evaluate the corporation’s privacy / security policy and the corporation’s response to the security breach. Best Buy employ’s TRUSTe and encryption technology to protect the privacy of their customer personal information (Privacy, 2011). Within their privacy policy they advertise they take the customers privacy seriously (Privacy, 2011). It tells what information is collected, how it’s used, how it’s shared how they protect you information, and the customer choices regarding their personal information (Privacy, 2011). They collect highly sensitive information to include; name, postal address, e-mails address, phone number, credit card number, driver’s licenses number, social security number when applying for credit and demographic information (Privacy, 2011). All of which if compromised would cause grave consequences for their customers. Additionally Best Buy admits they collect information through cookies which saves data on the customer’s personal computer (Privacy, 2011). But advertises the cookies are used to create a personalized shopping experience on their websites (Privacy, 2011). Best buy uses this information for marketing practices, customer’s transactions, research and analysis, managing customer accounts, e-mail communications, and advertising (Privacy, 2011). They maintain this information for as long and the customer has an account with them and to comply with legal issues (Privacy, 2011). Best Buy shares customer’s information within their organizations other websites and legal ramification may require (Privacy, 2011). There is also a disclaimer Best Buy will share personal identifiable information in the event of a sale, merger, or disbanding (Privacy, 2011). Best Buy victim to hackers recently which acquired access to customer files (Security Breach, 2011). Their reaction to the security breach was to inform customers of the breach and warned them to ignore emails asking for confidential information but acknowledged there credit card information was safe (Security Breach, 2011). Recommend and provide rationale for two (2) methods and/or tools to ensure greater security for customers One thing which seems to stick out the most is Best Buy will share personal identifiable information in the event the company disbands. It would be better to purge this information to avoid compromise. When disbanded there is no guarantee the information would have the same protection engines in place as the company had while in business. There is not any mention of an outside computer security organization to monitor their systems for hacking. Since hacker have stepped up their effort and have been successful on many occasions it would be wise to step up security measures in order to prevent future compromise. Conclusion This analysis was conducted to provide a description of best Buy’s website and its functionality. How the products are displayed, promoted and the robust details they give about each of their item. Best Buy uses many marketing strategies to promote their products which give them the competitive advantage. Additionally there is a look in Best Buy’s security practices and a how compromises are handled. References United States Securities and Exchange Commission Form 10K (2011, May). Best Buy Corporation, Commission File Number 1-9595. 4-7. Retrieved November 25, 2011, from http://phx. corporate-ir. net/External. File? item=UGFyZW50SUQ9NDI0NDcyfENoaWxkSUQ9NDM5MjU1fFR5cGU9MQ==&t=1. Best Buy. com (2011). Sustainability Report. Retrieved November 25, 2011, from http://sustainability. bby. com/management-approach/sustainable-solutions/. DesignDamage. com (2009, July). 3 Keys to Improve Your Brand in Social Marketing. Retrieved November 26, 2011, from http://www. designdamage. com/tag/best-buy/. Best Buy. com (2011, July). Privacy Policy. Retrieved November 26, 2011, from https://www-ssl. bestbuy. com/site/olspage. jsp? id=cat12102&type=page&contentId=1218227255732&entryURLID=pcat17011&entryURLType=page&h=488. MPRNEWS (2011, April). Best Buy, US Bank Among Companies Warning of Security Breach. Retrieved November 26, 2011, from http://minnesota. publicradio. org/display/web/2011/04/04/data-breach-best-buy-epsilon/.

Concrete Frame Structure essays

Concrete Frame Structure essays The design of multi-story concrete frame structures, as well as other permanent structures, is based on loads dictated by the end use of the structure. However, the loads applied to the structure during construction can greatly exceed the end use design loads. In multi-story concrete frame structures, these large loads occur when the concrete is poured on the successive floors. In the conventional manner of forming concrete for successive floors, the floor beneath the floor to be poured must support the weight of the forming, the weight of the reinforcing bars and the wet concrete, and any superimposed construction live load that can be applied by the workmen and equipment during the pouring of the concrete. The combination of these three loads, in most instances, is greater than the allowable live load of the floor supporting these loads. The problem is further compounded by the fact that the floor supporting these loads may not have The conventional manner in which these large construction loads are handled is to place props, commonly called reshores, between some number of floors under the floor supporting the construction load. These reshores, allow the construction load to be distributed in some way between the floors that are tied The manner in which the construction loads will be distributed between the floors that are reshored together is controlled by the manner that the backshores or reshores are installed, and the age of the concrete at which the various stages of It is the intention of this study to describe a method for accurately calculating the loads that are distributed between floors of a structure during all phases of the construction cycle. It is further intended to examine various construction techniques keep the load distributed to the floors within allowable limits, and also ...

Tackling Childhood and Adult Obesity essays

Tackling Childhood and Adult Obesity essays Drive down your citys main street and observe how many fast food restaurants are located just in that area. This is a typical reason why about one-third of U.S. citizens are overweight or even worse obese. Americans have had an ongoing struggle with nutrition and living a healthy life style, and sadly right now its at its peek. The United States of America is in the worst shape since its independence. I am determined that Americans can change using simple, but effective methods. Im a firm believer because I, myself, am an excellent example of how someone can be overweight and become healthy through dieting and exercise. A solid support group is key to weight loss. Our Nations schools need to have dieting and exercise programs to motivate the students and the people around them. I am not the only one who says nutrition is crucial, but I am one of the few who cares enough to change the direction this country is heading in. Nutrition is a widely discussed topic in America. Whether its about the population and its obesity rate over time or nutritional facts and hints to a healthy lifestyle, nutrition is considered a broad, popular, and important topic of discussion. Lately American citizens have been having issues with weight and are malnourished (Lemley, Balanced Living). Which is weird to hear because America is the most overfed country in the world. How can a country have too much food and still be unhealthy? Although there is plentiful food in America, most of the food consumed nowadays is classified as junk food. On top of that, ones include: fried foods, sweets, soda pop, etc. All this is what causes malnutrition. Malnutrition is the lack of proper nutritio...

Food Safety and Sanitation Assignment Example | Topics and Well Written Essays - 1500 words

Food Safety and Sanitation - Assignment Example Boxes with watermarks may signify that the food item has bees let to partially thaw in the course of transit. It is advisable at all times to open at least one box per shipment and test out the core food item temperature with a thermometer that provides instant results. Again, it is extremely vital to always confirm the net weights of the food items, and in case of any uncertainties, it is advisable to ask guidance from the quality assurance board. In order to ensure that your employee is consistent with these guidelines, it would be best if he trained practically. This is to mean that he/she accompanies you severally for him to observe the entire process. It is also vital for him to take down the necessary details, for instance, the appropriate temperatures for each item in case he happens to forget them. A number of factors characterize rejection of shipment, for instance, if the dates on the item are not suitable for your food service establishment if the qualities of the products are not up to standard. When receiving food items such as fish, one only ought to smell the sea and not the product. Another factor is if the temperatures of the products do not meet shipping specification and if the net weight does not match one’s order. Another important aspect is if the animal products lack inspection stamps that indicate that they have been inspected by a legal medical officer. Lack of this stamp is a serious issue since one cannot determine whether the product is fit for consumption. Identify the different types of storage found in a food service establishment. What are some examples of each and what food items would you store in each? In addition, what are the proper temperatures that are needed in each in order to be in line with standard storage guidelines?

Success in Social Commerce Essay Example | Topics and Well Written Essays - 1750 words

Success in Social Commerce - Essay Example As technology developed, these challenges were being turned into opportunities and over the years to date, there are several changes that have come up due to the changes in technology. Since the major aim is to reach out to the consumers through the social media, the recent years have seen inculcation of online sites such as MySpace, twitter, Facebook and as these have been made accessible through mobile phones (Weintraub & Litwinka, 2013). Defining Success in Social Commerce Success in social commerce includes use of many parameters that shows the changes that have been experienced over the years and the developments that are being experienced. These parameters of success include many issues that comprise a compilation of many components of social commerce. Success also includes use of all the initial objective goals that would make it possible for a strategic success to be realized (Rad, 2011). Clarity can therefore be defined by use of the following very important procedural metho ds; Clarity of ROI Goals Return on investment (ROI) is very important especially when it comes to consideration of the long term strategy of the company engaging in social commerce. One of the factors that will lead to a high success on the ROI realized is the acquisition of new customers. Customers play a very important role in realization of the business prospects. For instance, the current generation specializes in use of Facebook, Twitter and YouTube. Therefore concentration on advertisement through these will increase the number of customers and hence a high ROI (Berger & Heath, 2007). For instance, Vente-Pricee Company, a European leading Retail Company created a Facebook referral program that made sure that there is a new acquisition of new customers. The second goal that would increase the returns is the capture of new data points and website referrals. Website referral is the sharing of website information where there is an aim of increasing the customer web by increment of the information shared online. Capture of new data points is also a method that would be used to modernize the information system and help install new technology that works fast enough to the best interests of the customers and the company (Duan & GuWhinston, 2008). The outcomes of website referral and data point capture are diverse. According to Liang and Turban (2011), information shared on micro-blogs act as special media that is used to reach out to many individual blogs hence sharing the information. Loyalty program growth is an issue that should be captured in the objectives and therefore aims at retaining the existing customer base apart from addition of more customers. Online business is an issue of the current generation. For instance, to retain loyalty of Facebook users, Carrefour, a leading retail company in the world invented face shopping mostly for those that use Facebook only. Response to customer sentiments is a method that will be used to listen to the customers an d make sure that all the needed changes are made. This ensures that their demands are met hence making the ROI more by virtue of adding value to the needs of the customers (Kietzmann, Hermkens, McCarthy, & Silvestre, 2011). Implementation of On-Off the Media Strategy This is a strategy that makes sure that there is

How the Treaty of Versailles Created More International Conflict after Research Paper

How the Treaty of Versailles Created More International Conflict after World War II than It Resolved - Research Paper Example The Treaty of Versailles failed to resolve the primary causes of World War I and created problems and conflicts across the globe after the completion of the treaty. Examining the meanings behind the treaty and the associations which were incorporated with the history which it carried then led to changes and alterations with the political regime of the time. Roots of Conflict The approach to the Treaty of Versailles began with the need for Eastern Europe, Western Europe and the USA to reach an agreement to end the war. The goal was to create an end to the war while establishing peace among the different regions. The roots of the conflict began when the U.S. Senate failed to ratify the Versailles treaty. This was established with Woodrow Wilson who had the power to amend the treaty and alter the considerations that were required in developing a different approach to secure the end of the war. The failure to take the responsibility was not only established from the US Senate but also ca me from conflicts that were based on internal debates. Isolationists and divisions between political parties were not interested in the issues which were conveyed through the treaty and did not believe there was the correct establishment or development. The failure then came from the lack of establishment of what the treaty could have established to bring peace to the different regions of Europe (Boemake et al, 1998). The conflicts which took place with the lack of establishing the Treaty of Versailles led to world conflicts. The complexities of those who did not follow or establish the treaty led to a mixed message to various countries about the ideologies of the treaty. Without the establishment of peace after the war, a cognitive illusion was established. This was based on the inability to understand why the treaty would not be supported by different regions of the world while the political conflicts reflected the complexities of the war instead of ending the problem. The global repercussions led to divisions among various countries as well as framing of various countries from the illusion that there was disagreement among those which were associated with the treaty. The inability to establish the system from the treaty and the disregard then led to further conflict, tension and devastation, eventually leading to the beginning of World War II (Bottom, 2003). Preliminary Issues The issues which were associated with the root problems were inclusive of the pressures which were developed across political arenas. There were sets of domestic pressures that were first established, all which were developed specifically because of problems and disagreements about the specific treaty. This was combined with civilians that began to reflect the disassociations with the government through civilian losses and communities were not able to create and establish peace outside of the main problems. This was combined with the destruction of World War I that came from the lack of agreement. The political tensions that were established developed pressures and alliances as well as ties. This furthered to form enemies among those that were a part of the various regions (Krause, 2001). The political and social tensions that were established led to disconnections and re-establishment with the earlier conflicts which occurred. The earlier treaties which were accepted and rejected had formatted personal enemies and opponents politically

James Baldwin Essay Example for Free

James Baldwin Essay Has writing ever changed your life? Have you wondered about the author of the amazing work? James Baldwin was the author of books, plays, and essays that broke literary ground. His work explored social and racial issues regarding discrimination. James Arthur Baldwin was born in Harlem, New York in August 2, 1924 to Emma Berdis Jones and an unknown father. His stepfather was David Baldwin, a Baptist preacher and a factory worker. Baldwin grew up with an abusive father and a poor family with eight siblings. He wrote and edited the school magazine at his middle school, Frederic Douglass Junior High, at the age of 11. At the ages of 14 through 16, Baldwin was a Pentecostal preacher at Pentecostal Church, delivered by the difficulties of life, as well as his abusive stepfather, who was also a preacher. At the age of 15, a running buddy, Emile Capouya, recommended the young Baldwin to meet Beauford Delaney, an American modernist painter. Delaney became Baldwin’s mentor, living proof that African-American artists exist and that he could become one himself. You might be wondering what Baldwin achieved in young adulthood as he matured into the revolutionary writer he became. After attending high school, Baldwin started a string of ill paid jobs, self-study, but earned a literary apprenticeship in New York City. Around the age of 20, Baldwin moved to Greenwich Village, New York a popular home of African American artists and writers. While in New York, he befriended Richard Wright, a fellow African-American writer. At the age of 21, Baldwin landed a fellowship through Wright. He started to publish his first essays and short stories (ex: The Nation, Partisan Review, and Commentary). Three years later, at the age of 24, Baldwin moved to Paris on another fellowship. His personal life was lonely. He once loved Lucien Happersberg, a Swiss artist that he lived with while he stayed in Switzerland. He was single and had no children. His personal hobbies included writing and reading which lead to his writing career. He enjoyed writing poems, essays, short stories, and plays that were against discrimination. Baldwin was one of the leading voices in the civil rights movement. His work broke literary ground by influencing others. Maya Angelou called Baldwin her friend and brother and was greatly influenced by his work. He was especially well known for his essays on the black experience in America. He provided an unflinching look at the black experience in America through his work. Nobody Knows My Name, one of Baldwin’s touching books, hit the best-sellers list, selling more than a million copies. Early on December 1, 1987, Baldwin died of esophageal cancer in Saint-Paul-de-Venice, France. He was buried at the Ferncliff Cemetery in Hartsdale, near New York City. Baldwin was cheerful and active days before his death, hosting a Thanksgiving dinner. He had continued to write until his death at the age of 63. He had finished Cross of Redemption: Uncollected Writings, and had published The Price of the Ticket in 1985, just two years from his death. James Baldwin was an influential person. I learned that anyone can change things within and without your reach with determination. I was impressed that he was eager to change people’s perspectives of the world around them. The lesson that I learned from him was that one should do the right thing in bad situations. James Baldwin was a truly amazing person.

Everything that rises must converge study guide :: essays research papers

Everything That Rises Must Converge by Flannery O’Connor Plot Structure – I felt that most of the exposition took place in the beginning of the first page. For the rest of the story there was mostly rising action. Then, I felt that the climax came when Julian sees his mother crumple to the ground. The falling action and resolution are packaged together in the last couple paragraphs. Character Terms:   Ã‚  Ã‚  Ã‚  Ã‚  Julian – Protagonist, Round, Dynamic   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Julian’s Mother – Antagonist, Round, Static   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Woman on Bus – Foil Character, Flat, Static Characterization: Most of the characterization is indirect. We learn about these characters mostly by their action and their dialogue. However, there is some direct characterization when the narrator tells us of what has shaped the mother into what she is today. Point of View - Third Person Omniscient Irony – The is situational irony in that Julian acts the way he does to spite his mother and he is glad to see her get â€Å"taught a lesson,† but actually this is what kills her. Setting – The setting definitely played a role in this story. It is referenced to a few times throughout the story when the mother is telling Julian how fortunate he is to live in the neighborhood they do. We can also tell that this is an area where racial tension is still high among some of the people. The time that the story takes place is also very important because it is around the time of desegregation. Symbolism – The Green Hat in the story symbolized the equality of the two women. Themes –   Ã‚  Ã‚  Ã‚  Ã‚  The struggle with the younger generation vs. the older generation   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The issue of dealing with the conformities of society   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Feeling regret after the loss of a loved one. Important Quotes – Pg. 348 â€Å"Help, help!’ he shouted, but his voice was thin, scarcely a thread of sound. The lights drifted farther away the faster he ran and his feet moved numbly as if they carried him nowhere.

Charlotte Brontes Jane Eyre - Miss Temples Influence on Jane Eyre :: Jane Eyre Essays

Miss Temple's Influence on Jane Eyre "Jane Eyre" is set during the Victorian period, at a time where a women's role in society was restricted and class differences distinct. A job as a governess was one of the only few respectable positions available to the educated but impoverished single women. Not only is "Jane Eyre" a novel about one woman's journey through life, but Brontë also conveys to the reader the social injustices of the period, such as poverty, lack of universal education and sexual inequality. Jane's plight and her "dependant" status is particularly emphasized at the beginning of the novel. Miss Temple is the kind and fair-minded superintendent of Lowood School, who plays an important role in the emotional development of Jane Eyre. Miss Temple is described by Helen as being "good and very clever" and "above the rest, because she knows far more than they do". This description is more significant because it has been said by Helen, and she herself is extremely mature. One of Miss Temple's most outstanding qualities is her ability to command (perhaps unconsciously) respect from everyone around her, "considerable organ of veneration, for I yet retain the sense of admiring awe with which my eyes traced her steps". Even during their first encounter Jane is "impressed"... "by her voice, look and air". Throughout Jane's stay at Lowood, Miss Temple frequently demonstrates her human kindness and compassion for people. An Example of this is when after noticing that the burnt porridge was not eaten by anyone, she ordered a lunch of bread and cheese to be served to all, realising their hunger. This incident is also evidence of her courage, of how she is not afraid to stand up to her superior, when she feels that too much unnecessary suffering has been inflicted on the children Miss Temple's Christianity contrasts with that of Mr Brocklehurst, where instead of preaching restrictive and depressing doctrine, which he then proceeds to contradict, she encourages the children by "precept and example". After the incident involving Mr Brocklehurst announcing to the whole school that Jane is a liar, the reader becomes aware of Miss Temple's sense of natural justice, where before accepting what Mr Brocklehust has said, she inquires from Jane her version. It is of no coincidence that Brontë choose to coincide Miss Temple's arrival into the schoolroom with the moon's light "streaming in through a window near".

List of Greek Mythology Characters Essay

There are many mythologies in the world, and all of these have things in common as well as differences. A very popular mythology would be Greek mythology, Which many people know about it or at least know of it. Another not as popular mythology is Norse mythology; Norse mythology is the religion of the Norse people. The Norse people are the ancient people of northern Europe (Scandinavia, Iceland, Denmark, Northern Germany etc. ) (World Book 259). A major difference between Norse mythology and Greek mythology are both cultures views of the after life and what happens there. In Greek mythology there is one allotted place for people to go after death and once they are there they stay there for all eternity. In Norse mythology there are four different places for the dead: Folkvang, Valhalla, Helheim, and Ran’s hall or the halls of Ran. Folkvang is the allotted area for your everyday warrior who fought and died and did nothing more. Valhalla is Odin’s hall where 800 of the bravest warriors go and train for the coming of Ragnarok (literally the ending of the gods or the end of the world) (Wikipedia online). Helheim is literally the house or home of Hel; Hel is the goddess of the â€Å"underworlds† Niflheim (land of fire and heat) and Helheim. Helheim is the place where one who didn’t die â€Å"gloriously†(Wikipedia online) or in battle goes, those who died from diseases, accidents, old age, etc. Ran is the goddess of the sea and the drowned. She is said to sink ships and collect the drowned in a net and take them to her hall where they dwell there. In Greek mythology they go to the underworld (or Hades) and they are then separated and either got to Tartarus (hell) or the Elysian fields (heaven) (World Book 257). Folkvang, Valhalla, Helheim, and The Halls of Ran are four separate areas in the world of Norse mythology where as Hades is one and Tartarus and the Elysian fields are two places within Hades. Also each place in Norse mythology is based on four different types of deaths, not by how you act (with the exception of Valhalla) but by how you died. Where as in Greek mythology there is a subconscious good and bad categorizing of your deeds and actions during your life rather than how you died. Another difference is the creatures. In Greek mythology there are three basic non-human creatures: the gods, the titans, and the nymphs. In Norse mythology there are 5 main non-human creatures: the Aesir and Vanir (gods), the Jotnar (giants), the Alfar (Alfar), Svartalfar (dark Alfar), and the Valkyries. The Aesir and the Vanir are your basic extraordinary immortals, though in Norse mythology the gods were thought to be mortal, only kept immortal by eating the apples of Idun. However, they could be slain even if they ate the apples. The Jotnar were giants or the Norse equivalent to the Greek titans, but the Jotnar did not fight with the gods in a war like the titans did with the Greek gods. The Alfar are lesser â€Å"gods† that control nature. Alfar are viewed as â€Å"gods† of fertility due to their connection to nature (agriculture specifically); they’re not actual gods in the sense it is used but more so magically inclined creatures. Finally are the Svartalfar or commonly referred to as dwarves, trolls, dark Alfar, or black Alfar. The Svartalfar aren’t anything like the Alfar; they are regarded as being small, disfigured people who dwell in mountains and mounds and hate the light. The Svartalfar were master craftsman and made many things for the gods such as Thor’s hammer (Mjollnir) a wall around Asgard (land of the gods) and countless rings. In Norse mythology they seem to have to â€Å"clans† or groups of gods, the Vanir and the Aesir. They don’t appear to have any noticeable differences. The Vanir are referred to as â€Å"lesser† gods and are usually viewed as gods and goddesses of fertility. The Aesir are more of your standard gods and goddesses with a supreme god or goddess and other gods and goddesses with standard roles (i. e. sea, music/poetry or art, war, wisdom, beauty, etc). Valkyries are spirits that choose the wariors that go to Valhalla and take them their. There isn’t much information on Valkyries other than them being the spirits that choose and guide the select few to Valhalla. There are only twenty-three of them. The Jotnar were created originally from the first Jotnar (Ymir). Ymir was killed by Odin and Odin created Midgard (land of humans) from his body. Ymir was created from the collision of Niflheim and Muspellheim (land of fog, ice, and cold) in the beginning; from the sweat from his armpits were created the first two frost giants, male and female, and from them came the rest of the frost giants; from his leg came also another male giant. The Jotnar were known to mate with both the Aesir and Vanir. In Greek mythology the gods didn’t mate with the titans. Also the nymphs were sometimes referred to as daughters of the gods where as the Alfar, Svartalfar, and Valkyries were not. (Keenan 54) Finally, Ragnarok, or the end of the world, is the biggest difference between Norse mythology and most all mythologies including Greek. Ragnarok is the essential â€Å"end of the world† although no actual destruction of the world comes to pass during it. Ragnarok is a very detailed battle where all the warriors from Valhalla fight with Odin and the rest of the Aesir against the Jotnar and Loki (the god of trickery). This cannot be compared to anything in Greek mythology Because Greek Mythology doesn’t have an equeivalent to Ragnarok or anything close. In conclusion Norse mythology and often forgotten mythology is very different from many mythologies. Proof being in large difference between Norse and Greek Mythology. Death isn’t judged by your actions but by how you died. There are many more magically inclined creatures. Also the end of the world which no other mythology that I am aware of has. Works Cited Keenan, Sheila. Gods, Goddesses, and Monsters: An Encyclopedia of World Mythology. New York: Scholastic, 2000. Norse Mythology. (Online) Available http://en. wikipedia. org/wiki/Norse_mythology 3 May 2005. â€Å"Teutonic Mythology. † World Book. 2001 ed.

Advertising Is Legalised Form of Lying Essays

Advertising Is Legalised Form of Lying Essays Advertising Is Legalised Form of Lying Essay Advertising Is Legalised Form of Lying Essay Essay Topic: A Very Old Man With Enormous Wings Non Controversial Push Precious Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion. Advertising involves the process where in a massage is designed so as to promote a product, a thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the use of the various mediums of communication. From the newspaper, magazines, posters, neon and fluorescent signboards, billboards to the commercial on TV, laser shows to inflated high-rise figures and objects, advertising has come a long way. The work is formidable as it spearheads a process intended to attract, modify, change and influences public opinion. Modern advertising really began in the middle of the century. World War II had taught Americans plenty about propaganda and new technologies had erupted, offering both increased production and more ways to propagate a media message. They combined to create the modern ad. In addition to stating the facts somewhere in the fine print, advertisers began to lace their ads with ideas designed to appeal to the senses of the reader, as well as the deeper, more emotional self interests of love, sex, anxiety, fear, alarm, ambition, envy, indulgence and especially vanity. And to discover which appeal would work best, advertisers began to develop more and better research techniques and act upon the results. Someday, theyd call it target marketing, but for now, they were content with being able to select the right message to transmit and then aim it at the right receiver in the market. What sounds obvious now was in fact not recognized in the 19th century. Advertising was a print medium at first, and primarily followed the basic rules of decorum and factual reporting of the journalism of the day. Thus, a Sears And Roebuck catalogue from the 19th century offered Underwear For Fat Men with a line drawing a hefty, older fellow with a distended belly trying on a pair of longjohns (Sears Roebuck, 1879, p. 6). In addition to such straightforward advertising, there were rules which limited the effectiveness of print advertising as a visual medium in many venues. Ads were kept in the back in the early 19th century, and only moved across to the front of magazines and newspapers in the 1890s. Line drawings and other artwork was introduced, but the copy remained relatively staid and straightforward. Print advertising today is far different. Incredible graphics, manipulative copy and inserts, [emailprotected] (ads disguised as articles) and coupons make up the bulk of newspaper and magazine advertising. Of course, the old style of print ads remain as well. There are still classified ads in the back of nearly every magazine, and line drawings grace the ads in many newspapers. Nobody sells Aunderwear for fat [emailprotected] any more though. Bills, or bulletins, are also still common in the 1990s. Most urban centers have huge sections of walls and public space taken over by row after row of bills, huge print ads. In these days of media saturation, it is not surprising to see many layers of bulletins atop a wall or on a construction site. Bulletins were started in the 1890s as well. ARagged bills hawking everything from Tutts Pills and St. Jacob=s Oil to Battle Ax Plug, Hood=s Sasparilla, and Official Five Cent Cigars fluttered from every fence, lamppost and curb. (Starr and Hayman, p. 25). In both centuries, bulletins are most often [emailprotected] or posted up without the permission of property owners. The final form of outdoor advertising is the billboard or display. Displays are three-dimensional, huge mockups of products or events. The first billboards were painted bulletins, permanently covering the side of a building and often identifying the busine sses within. Later, around the end of the 19th century when most major cities had electricity to spare, these billboards were lighted so that they would be visible at night. It wasn=t long before the [emailprotected] was born. Spectaculars are bright, lighted billboards made of many bulbs (the slogan or logo is often spelled out in light) which often contains some three-dimensional elements. The first spectaculars debuted at the end of the 19th century, along with the first lighted marquees. At the end of the 20th century, spectaculars have become even more important, becoming landmarks in places like New York City and Las Vegas. However, outside of the landmark status of some spectaculars, outdoor advertising is very limited. The largest differences between the advertising of the 1890s and the 1990s are the sheer number of media available and what can be called the culture of Acool. @ The 1990s has radio, television, ads before motion pictures and videotapes, Internet advertising of various types (email [emailprotected] banner ads), direct mail advertising, blimps and cropdusters to add to the arsenal of outdoor advertisement and concentrated target marketing. More important than the available media is the net effect of advertising. Advertising is now totalizing, both the dominant culture and counterculture are appealed to. Instead of simply announcing the existence of a product, advertising works to create a culture of consumption for everyone. Advertisings images of consumption evolved from phony promises of a better life for white, nuclear families to the hip-based brand of product cool that still exists today. (Frank, 1997). Everything from youth rebellion to counter-hegemonic violence to law breaking has been commodified. Advertising today seemingly encourages people to break the rules, to tell the world to Akiss [emailprotected] and to be an individual. Beneath this surface rebellion though, people are trained to buy, to tie their emotions to consumption, and eventually, to discard the old with disappointment and embrace the new, in order to rebel again. The greatest difference between the advertising of the 1890s and the 1990s is that instead of buying underwear, one buys the feeling of being cool. This paper is meant to explain some concepts of advertising in cortese s Provocateur. Three basic concepts I will explain, as well as show examples of, are Body Clowning, Body Chopping and Subconscious Seduction. These three concepts are widely used in the advertisement business today. I will be providing and referring to some advertisements, out of magazines, to show these methods. This should further help the understanding of the material being covered. The first method advertising I will be discussing is Body Clowning. Body Clowning is a technique used to show a happy or entertaining side of the product at hand. In this type of advertising there are usually a man and a woman. The man is being portrayed as very powerful, secure and seductive. Even if they are wearing next to nothing the men are still looking very powerful and intelligent. While the men are being portrayed as the higher power in the ad, the woman are acting very playful and are shown to be almost childish. Some describe them as acting like clowns, hence the name Body Clowning. Now that we are in the 1990 s we have started to change the role of this. The woman is the more serious one, {as in ad #1}, and the guy is acting more playful. This ad shows a man in a football uniform jumping around while the woman is holding a cake and having excellent posture and acting incredibly lady like. Though I could not find any advertisements on the traditional and more popular roles of this topic, there are many out there. This type of advertising, if it is done correctly, can be incredibly affective. Body Chopping is another advertising concept that is incredibly effective in the modern advertising business. This technique is used in a lot of clothing, cologne/perfume ads and make-up ads. Body Chopping is when a certain part of the body is photographed and shown in the advertisement. This method is supposed to focus on the sexy side in the human body. It is commonly said by critics that it is degrading to women because it makes it seem that a woman s body is more important than her mind. This is mainly used with woman but it is also used with men every once and a while. You can t even flip through a magazine without seeing this method. This is effectively shown in ad number 2. As you can see, the face is the only part of the body being shown in this ad for Revlon. It shows the sexy, full and luxurious lips of a woman. This is supposed to make ladies feel that if they used this brand of make-up than their lips will look as good as the woman s in the ad. In ad number 3 you can see that the persons tongue is in focus. This ad is for the candy Spree. The phrase at the bottom of the page reads It s a kick in the mouth. Now this obviously is saying that this candy will make your mouth feel very good as well as taste terrific but will it really taste like that? You will never know until you try it. This whole point of the ad is to make you want the candy and make you feel like you have to go out right now and buy it. This is made possible by the close up view of the tongue. That is why the method of Body Chopping is so successful. Out of all the advertisements we see in a day very rarely do we sit down and try to analyze them. If we did do this however, we would find a good bit of subliminal massages inside of an advertisement. Now these are really not very easy to see but they are very catchy to the human eye. These stand out but at the same time have a very different meaning. This is done because the average person looks at an ad for two seconds. This is not leaving a whole lot of time for the ad to make you want to have the product advertised. That is why they put these messages in that stick out, so you can see this and relate to the mood of he ad and want the specific product. We all do this with out even thinking about it, leaving it the name of subconscious. Here are some examples of some subconscious seduction techniques: In lipstick ads the lipstick is usually a symbol for oral or anal sex. Though we are not sure why this is it is proven that it is, oddly enough, a good symbol for this. This actually does sell a lot of these products thought this method. In conclusion, I hope that these examples have greatly increased your knowledge of at least three of the techniques used by advertisers today in their ads. There is a lot to be said about these advertisements, but they can be very tricky to read and see at the same time. Now that you have been informed on these points, you should be able to pick these things up and understand the advertisements better. Just as there is to everything else in life, there are costs and benefits to advertising. Advertising plays a major role in our lives. Everywhere you turn there is some form of advertising taking place. Companies spend outrageous amounts to get the attention of the viewer and hold it long enough to increase sales of there product. An example of this is a Chevy truck commercial. They use a more masculine approach to make you believe the truck gives off the same idea. The costs of advertising are many. For one the increase in advertising raises consumer prices. The company needs to pay for it somehow so guess who the cost is pushed on? The consumer. Another bad point in advertising is that it often makes you buy things you dont need or didnt even want. The worst aspect of advertising is probably the fact that it controls the media. Think if a radio station is sponsored by dorittos it is unlikely they would ever negatively refer to the product. People protect their advertisers. Its power has a majority of the media wrapped around its finger. The benefits of advertising are many as well. Advertising can give you price information, availability of it, and improvements that may have been made on a product. Without advertising compassion would be slim. Advertisers try to impress the consumer and draw them in. If one product is more appealing advertisers work on launching a bigger and better campaign to make their product appear to be better. Without advertisements paying for radio and many news papers it is possible that we wouldnt be so informed on breaking news and public issues. I was impressed by the truck commercial because it targets more to a male audience. It makes the truck seem like the high point of being a man. Without the truck it seems like they are trying to say you are not as much of a man. Most likely I wouldnt by something just because of a commercial. Trucks are nice and maybe they do make you appear to be more manly, but if I was to buy a truck its quality and care it had received would rank above its affects on my image. Ring around the collar, Once you pop, you cant stop, Just do it. Television viewers today are ombarded with increasing commercial content. From the barrage of 15-second commercials every seven minutes, to product placement, to infomercials, when the viewer watches television, they are constantly exposed to some form of advertising. Beyond the minor annoyance, very few people think that much is wrong with advertisements. What viewers do not realize is how much advertising influences the content of television, often in a neg ative manner. In his article Conscientious Objections Neil Postman states The anarchy in television news is a direct result of the commercial structure of broadcasting. When the Government granted television stations the right to broadcast over American airwaves, there was an agreement that stations would serve the public interest. Slowly but surely, things have changed. Television no longer serves the public, what goes on the air is now determined largely by advertisers. Many of the changes in television occurred because of the government deregulation of television in the 1980s, when the head of the Federal Communications Commission under Reagan rolled back the principle components of broadcast regulation. Two major components of the deregulation where the elimination of the three-year rule, which stated that broadcast entities could not be sold for three years after the date of purchase; as well as allowing more commercials in a broadcast hour. The deregulation changed the television industry forever. The three-year rule had ensured that a station remained viable and intact. The deregulation changed the status of many television stations. In the article Consumer Culture and TV Programming, Robin Andersen writes: Before deregulation, corporate speculators did not purchase stations solely for the purpose of commodity trading. After deregulation, however, speculators who had no interest or experience in the media bought and sold stations simply to make a profit. Corporate investors would often cut corners to make a profit, this included cutting news departments, and giving in to many advertiser demands. (Andersen, 19) The other major step taken during the deregulation of the 1980s overwhelmed viewers with advertising, and diminished advertising s effectiveness. Before the deregulation, advertising had a firm grip on viewer attention. Viewers watched advertisements with vigor, and research revealed that they remembered a great deal of what they saw. Along with more commercials per hour, the standard 30-second commercial gave way to more short 10- and 15-second spots. After the deregulation the number of commercials on network TV in an average week tripled to more than 5,000. (Andersen, 20) Just as viewers were being bombarded with commercials in the 1980s, remote-control technology showed viewers an escape route. With the help of the remote control, viewing habits changed. Audiences began to change the channel, mute, or fast-forward their recordings during television advertisements. Advertisements lost a great deal of the persuasive power when viewers began to disregard them. Since then, marketers have searched for ways to bring back advertising s persuasive power. One result of this search has been increased demands that programming content supports and reinforces advertising messages. Another consequence has been the advent of subtle advertisements that disguise their promotional character such that viewers will be more accepting of the persuasive messages. A good example of one such practice would be product placement, in which brand names are strategically placed into the television program. As advertisers became more demanding of television support of advertising, television became dependent on advertisers financial support. Andersen states that in the 1980s, the costs of prime-time programming escalated, while revenues plateaued. This led to forcing all programs to become more cost efficient. At the same time, the advent of cable television in the 1980s gave advertisers more channels in which they could run their commercials. Therefore, networks had to lower their advertising costs to compete with the cable stations. With cheaper advertising, stations became increasingly dependent on ad revenues for their livelihood. With stations more dependent on advertising dollars, and advertisers more desperate to reach viewers, big business advertisers gained more influence into the content of the media. Advertisers would refuse to advertise during shows that were not receptive to advertising. With slim budgets, stations could not afford to cross these advertisers. Therefore, any content to which certain advertisers might take offense with was often omitted from television programs. News and public affairs directors are made aware that advertisers are monitoring their programming and that to contradict corporate sponsors or their advertising messages would have a negative financial impact on the station and their jobs. Because of this pressure the media must tiptoe around any issues advertisers may find offensive. In his article Censorious Advertising Milton Glaser exposes Chryslers advertising policy which requires that magazines submit articles in advance for screening by Chrysler to determine whether they contain any editorial content that may be construed as provocative or offensive. Censorious policies such as Chryslers are not at all uncommon in the advertising business. In her article Sex, Lies, and Advertising, Gloria Steinem chronicles her experiences as head of Ms. magazine. In her article she gives examples of many companies with advertising policies similar to Chryslers. For example S. C. Johnson Son orders that its ads should not be opposite extremely controversial features or material antithetical to the nature/copy of the advertised product. Procter Gamble states that advertisements for its products were not to be placed in any issue that included any material on gun control, abortion, the occult, cults, or the disparagement of religion. Caution was also demanded in any issue covering sex or drugs, even for educational purposes. (Steinem, 226) Advertisers have made the message clear that they want the media to be as non-controversial as possible, in order to maintain an optimal consumer environment. Although Steinems particular situation involves pr int media; there are many similarities between the two genres. In her aforementioned article, Andersen cites this example of advertiser influence: When CNN s Capitol Gang was summoned to carry out a mock program in front of a group of advertisers, the producers and commentators were sent a clear message, namely, that the programs content will be monitored with great interest. Under these circumstances it is unlikely that information unacceptable to CNN advertisers will be included. (Andersen, 24) With such a clear message sent to the cast of Capitol Gang, it is obvious that advertisers have a substantial influence on the programs content. Advertising power can be especially damaging to news content. In 1994, ABC news reported on Philip Morris manipulation of tobacco levels, an issue that had been advanced by the U. S. Food and Drug Administration. Although the information was true, Philip Morris brought a $10 billion libel suit against ABC. Philip Morris, through its Kraft Foods, is a major advertiser. Not wanting to lose precious ad revenues, ABC apologized on air for telling the truth. (Andersen, 27) The threat of libel suits, and the withdrawing of advertisement is a powerful one that prevents many newscasts from airing controversial material involving large advertisers. As the late dvertising executive Howard L. Gossage stated [Advertiser] control is not by intent, but through the simple ability of advertising to bestow or withhold favors. (Lowenstein and Merrill, 77) It is painfully clear that advertising can have a negative influence on television content, but is there a solution? Gloria Steinems solution for Ms. problems was to become commercial-free. After having tried various methods of dealing with advertising, to no avail, Ms. magazine became a commercial free publication. PBS also operates as a commercial free entity, being partially funded by the U. S. Government. The U. S. Government partially funds this form of Public Television. PBS represents an alternative in the television media system, and at a low cost for taxpayers. The author of The Future of Public Television argues that the media must be democratized. He believes that Public Broadcasting is an important step in the democratization process. In important respects, particularly its partial removal from market forces and the early articulation of its commitment to diversity, our current system of public television provides a concrete example of both the vast potential and the increasing necessity of a more democratic mass media. (The Future of Public Television, 167) Unfortunately, Steinem and PBS solutions are not viable for most forms of television media. In order to maintain television as a free service to the viewers, stations need advertiser support. It is unlikely that the government would be able to fund such a large number of stations. Lowenstein and Merrill offer a different solution th an Steinem and Miller, stating that advertisement has a right to broadcast its message. The authors state that the broadcaster has an obligation to provide a program at the lowest possible cost to the consumer. However, Lowenstein and Merrill state that Government agencies must regulate advertising s misleading and unfair policies. The authors believe that only through government intervention can the effects of advertising be controlled. The current media system needs to be repaired. However, as the author states, changes in the media system Certainly will not be completed overnight (The Future of Public Television, 167). Solutions such as Steinems and PBSs are not feasible at this point. Commercial television is a multi-billion dollar business. Many jobs depend on this enormous industry, and to transform television to a commercial free format would cause economic problems. Renovating the media system is unfeasible because of its large size. The system is too complex to be drastically changed. A small step must be taken first, I propose that a government agency should be created to oversee and regulate advertising. This agency would look into advertisers to make sure that program content was not subverted, that deceptive advertising did not happen, and that advertisers would not be allowed to preview programs before deciding whether or not to advertise. These steps will diminish the influence which advertisers have on television broadcasters. In order to keep advertisers and broadcasters from breaking these rules, this agency would be given the power to fine any corporations and broadcasters that did not follow the rules. This government agency would be the first step in freeing the media from advertiser influence. Although it may not cure television of all advertiser influence, it is the first step towards that goal.