Advertising Variety Essays

Advertising Variety Essays Advertising Variety Essay Advertising Variety Essay The production of goods without quick sale is to no purpose. We have different kind of advertisement to promote sales. Advertisement gives information about new products, about health and safety is called informative advertisement. The kind of advertisement that persuades peoples to buy thing is called persuasive advertisement. Persuasive advertisement is directed to consumers who do not need to buy products very much. However, through effective advertisement they are brought round to buy them. Then there is deceptive advertisement. Deceptive advertising makes peoples believe products or goods to better then they are. When persuasive advertising becomes deceptive, the results are often negative. We look at the innumerable posters, notices, small boards and hoardings, huge boards on the outside of buildings and banners for advertisement at road crossings and street corners or in busy public places. At night the advertisement are well lit, and they seems to add glamour to the areas around. However, the large hoardings or billboards with pictures and slogans only block the view of natural scenery and restrict pennes. Advertisement is something of a necessity in the modern world of competition and conflicts. Firstly, they introduce the new products to the general public; for example, the public comes to know readily of some new medicines for diseases, effective techniques of constructing houses through companies having specialized knowledge. The government advertises its schemes and policies to inform the public and to make it participate in them. It has advertised in the past its new housing plans, saving schemes, educational policies, issue of identity card etc. Mom off and on. Advertisement in newspapers for job in government departments and private organizations are highly useful. They help the offices and agencies to get readily trained manpower from the public. They help the educated public to get jobs and production centers through newspaper advertisements. The education private sector mostly depends on advertisement and publicity to attract students to educational institute. Advertising of cigarettes, undesirable dress, expensive food, harmful soft drink and the time wasting games should be discouraged. Cosmetic and items of make-up that cause waste of time and money and also negative effect on the health should not be put up at public places. Any advertisement that effect health and character negatively and helps develop bad habits should immediately be disallowed by the government. The advertisement who misinform the public about their products and services and about those of their competitors should be tried in court of law and punished. There should be strict law for this, which carefully and forcefully implemented. Advertisement should be developed as an art that pleases and inform the peoples rightly about the best products and services. It should be not misused for popularizing of defective or expensive industrial goods, expensive luxuries, foreign products and even publications that can be harm full to the people in any way. Having investigated this branch we can made next conclusion: advertisement has become our need. For launch new products we have to advertise that product. And then that product will start running if that product has some quality.

Georgia O essays

Georgia O essays The twentieth century brought forth WWI, Hitler, and the Great Depression to the world. It was a time of turmoil and out of turmoil comes change. The art world would also be turned upside down and forever changed. Fauves, Expressionism, Cubism, Futurism, Fantasy, Dada, Surrealism, and early Abstract art where some of the new art forms. One of the most renowned American painters of the twentieth century was a woman named Georgia OKeeffe, known for her abstract yet objective style, simplified shapes, organic forms, and content that included abstract images, flower paintings, bleached animal bones, landscapes of the desert, and sky cloud paintings, among other works of art. Georgia was born to a prosperous farming family in Sun Prairie Wisconsin, 1887. After high school she enrolled in classes at the Art Institute of Chicago, and two years later she attended the Art Students League in New York City. Georgia studied with the American Impressionist William Merritt Chase. OKeeffe was however repelled by the rigid academicism of her art instruction, and in 1909 she abandoned her studies to work as a commercial artist in Chicago. In 1912, Georgia attended art classes under the direction of Columbia University professor Arthur Wesley Dow. Dow was an admirer of Oriental art and a student of Post-Impressionism. Dow believed in purely decorative art. His only concern was to fill a space in a beautiful way. Dows teachings convinced Georgia that there were modes of expression more satisfying than academic realism. OKeeffes enthusiasm for painting was reawakened, and she moved to Texas to accept a position as an art teacher. It was in Texas, 1912 when Georgia began to create abstract compositions. During the first decades of the twentieth century, a number of artists including OKeeffe moved toward abstraction as a visual language capable of signifyi...

Cross-cultural briefing report Scenario GeekChic Essay

Cross-cultural briefing report Scenario GeekChic - Essay Example The various cross cultural theories in the report would help the company (GeekChic) to understand the social and cultural aspects of the markets of Paris in France. Macro Level Facts of France The economy of France is highly developed across various business segments. The estimated Gross Domestic Product of the country as recorded in 2012 was $2.291 trillion. The nation is a developed country in the global economy with about 1.7% average growth in real GDP. The per capita GDP of the country was about $36100 in 2012. The exchange rate of the currency of the country is $2.609 (CIA, 2013). The individuals of the country have a high standard of living and its aggregate rate of urbanization is about 85%. Since France is a developed nation, its currency value is high in the economy. The city of Paris in France enjoys a moderate climate throughout the year. The average temperature of the country in summer is 30? centigrade and in winter, the temperature goes below 6? centigrade (Locke and T ower, 1995). Hofstede’s Analysis The Hofstede's cultural dimensions theory was established by Geert Hofstede. It shows how the behaviour of the individuals in a nation depends on the cultural values of the society (Mooij and Hofstede, 2010). If the cultural aspect of France is analyzed on the basis of this model, then it can be stated that the country scores 68 on the grounds of Power Distance Index (PDI). This in turn measures the extent to which the weaker members in a society would accept the fact that power would be distributed unequally in the society. The index of individualism in France is also high (71) (IDV). This actually means that the French people desire self care and does not prefer to be a group. In terms of a Feminine nation, the country score is 43 (MAS). The Uncertainty Avoidance Index (UAI) of the nation is about 86. This shows that most of the individuals of the nation are highly sensitive to any uncertain changes in the market. Scoring a rate of 39, Franc e is not a long term oriented society (LTO). This means that the French individuals make prompt decisions with respect to the changes in the external world. Figure 1: Comparing of France and China (Source: The Hofstede Centre, 2013) Comparing the cross cultural views of France and China, it can be stated that in contrary to the French individuals, the Chinese are lesser traditional and lesser sensitive to uncertain circumstances and prefer being in community or groups. The above graph clearly shows the cross cultural variations between China and France. Section B: Cultural Differences While making an international business expansion in Paris (France) from China, the female manager would have to face various difficulties owing to the differences in the cultural views of French and Chinese individuals. In the modern world, the primary business objective for all the corporate firms is ‘consumerism’. Thus, it is important for GeekChic to understand the precise nature of the consumers in France. The following context of the essay would explain the different challenges or opportunities that the company might face when it would be in France for business. â€Å"Culture is just the man made part of a business environment† as stated by Herskovits (1948). After globalization, international trades between nations have increased in terms of its scale and scope of

Research Training Programme Project Essay Example | Topics and Well Written Essays - 3000 words

Research Training Programme Project - Essay Example Future analysis of this panel could be effected by correcting the mistake. Additionally, only two years of the four year programme was utilized, as the other two years could not provide an adequate percentage of the data. The importance of this data cleaning should be considered when the final results are analysed. Cleaning is a judgmental process which sometimes removes items which are of great importance to those providing the data. Only by repeating the data collection can any factors which occur again and again be noticed. This paper is based upon research done by Loughborough University as part of a review of the Business School's Training Programme. This research was conducted over a number of weeks at the beginning of 2006, and a survey was conducted amongst former students, questioning them about their experiences and opinions of the course. The intention of the questionnaire was to discover whether the students had benefited from the course, and whether they felt that the teaching was adequate. As this was a group working, there were a number of meetings throughout the weeks to try and ensure co-operation and agreement amongst all the members. After a series of meetings and interviews in January, the questionnaire was sent out to students in March, and received back in April. This data was then input into a SPSS program, from which the results in this paper are taken. At the design meetin... From these results we will need to conduct an analysis to try and find some significant results. Why that use of design THE NATURE OF THE QUESTIONNAIRE The questionnaire that was sent to the students was divided into five sections, each dealing with a different topic. In the first section, for example, the questions concerned the personal details of the student, age, nationality and so on. In the second section, we asked them about the relevance of certain topics to their research. The third topic concerned the usefulness of the training programme; the fourth dealt with improvements to the student's relationships, and the fifth and final section asked the students to rate their satisfaction with the course. The design of this questionnaire was to enable us to demonstrate whether the training programme met the students' requirements, whether it improved their interpersonal relationships, and whether they felt the course had proved satisfactory. The first section allowed the students to be readily quantified and compared, which can prove useful when considering results, the other sections concentrate upon the courses, and the benefits and satisfaction the students felt that they had gained. . Other aspects of these results may become significant when we are comparing the results via SPSS. As the aim of this project is to improve the teaching of business courses at Loughborough, then consideration of the benefits to the students, and the improvements in their relationships, must be included while analyzing their satisfaction. Analysis The analysis of this questionnaire was conducted using the SPSS system of statistic management. This programme provides the analyst

Methods of Navigation in SAP Assignment Example | Topics and Well Written Essays - 500 words

Methods of Navigation in SAP - Assignment Example It means that each order must be identified with a specific reference number that acts as an identification number for the transactions. It is different from a manual system in that the manual system such as SUA does not require the creation of reference alongside any sale order. Moreover, the manual system such as SUA does not rely on any specific order of making sales order. This format is beneficial to the company since it facilitates faster retrieval of information and reduces the time spent in searching for sales order in case of a high volume of transactions. In addition, the method helps link a sales order to various financial and administrative functions like customers and suppliers in the company (Cleveland 45). The document flow screen is used to indicate the movement of documents within an organization. It helps indicate the real-time location of a document within an organization thus reducing the complexity of sorting and storing documents. from an accounting perspective, post goods issue is any matter relating to goods after the transaction has been closed up. In addition, the accounting perspective states that when such matter arises it must be recorded as a bad debt when creating an invoice. SAP gives an alternative of providing credit checks through screen features that link credits to the due dates that have been set up by the organization. Moreover, the SAP provides for counter referencing to enable create a track on the credits due dates. Through an integrated financial and administrative functions of an organization, an SAP is capable of relating a wide variety of transactions to the general ledger accounts. This is done by linking the transactions to the general ledger in the transaction screen.

Impacts on the Retail Fuel Price in Malaysia

Impacts on the Retail Fuel Price in Malaysia Background description of retail fuel price in Malaysia According to the local news on 7 March 2013, the retail price of RON 97 will be RM2.90 per litre when it was previously RM2.70. Meanwhile, the retail price of RON95 remains unchanged as it is subsidized by the government. In May, a 20 sen drop incurred for RON 97 per litre. There was no change in price for RON 95 and diesel. On September 2, 2013, Malaysia’s Prime Minister, Datuk Seri Najib Razak announced that the price of diesel and RON95 petrol would increase by 20 sen (Bridel Lontoh, 2014) joining neighboring Indonesia to threaten investor confidence besides curbing in subsidies (Chong, 2013). There was a 20 sen price incremental to 2 Ringgit per litre for diesel and the new price for RON 95 is RM 2.10 per litre from RM 1 (Lim, 2013). â€Å"The hike was to prevent financial leakage and misappropriation of the subsidised fuel,† said Tun Dr Mahathir Mohmad, reportsBernama (Phung, 2014). The retail price of RON 97 continued to increase by 15 sen (Lim, 2013). In November, the price of RON 97 had gone down to RM2.75 per litre from the existing RM 2.85 per litre (Lim, 2013). On the first month of 2014, the price of RON 97 went up 5 sen to RM2.80 per litre. Another 5 sen was incurred for the price of RON 97 in the following month. In March, the previous price of RON 97 brought up with a new retail price of RM2.90. The RON 97 price decreased with a 5 sen to RM 2.85 per litre. (Lim, 2013) On 9th September, the price of RON97 dropped by 10 sen to RM2.75 per litre. (Lim, 2013). Royal Malaysian Customs Department senior assistant director Ishak Daud toldSin Chew Dailythat there is an addition of 80 to 85 zero-rated items. Prime Minister Datuk Seri Najib Razak announced that diesel and LPG will be exempted from the Goods and Services Tax (GST) taking effect in April 2015 (Tan, 2014). The prices for RON 95 petrol and diesel will slightly increase by 20 senon 2 October, announced by the Ministry of Domestic Trade and Consumer (Sze, 2014). The Sun reported that Political party PAS urged for an increase in price for both petrol and diesel, to allow petrol station operators compete with each other (Lim, 2014). Theprices of petrol and diesel were indicated to drop until January of next year (Lee, 2014). In short, the graph in 2013 shows there’s an upward trend for Ron95 and diesel where there’s a rise in 20sens on 3 September. However, the fuel price for Ron97 fluctuates between a low of RM2.70 and a peak of RM2.90 before ending at RM2.75 at the end of the year. In 2014, there was a plateau in fuel price for Ron95 and diesel from January to September and then it increase gradually. For Ron97, the fuel price rises since January but then fell gradually after June. Fuel price in Malaysia between 2013 to 2014 (Galvin, 2015) Date Ron 97 (RM) Ron 95 (RM) Diesel (RM) 10 Jan 2013 2.70 (-0.05) 1.90 ( ) 1.80 ( ) 7 Mac2013 2.90 (+0.20) 1.90 ( ) 1.80 ( ) 22 May 2013 2.70 (-0.20) 1.90 ( ) 1.80 ( ) 3 Sep 2013 2.70 ( ) 2.10 (+0.20) 2.00 (+0.20) 5 Sep 2013 2.85 (+0.15) 2.10 ( ) 2.00 ( ) 14 Nov 2013 2.75 (-0.10) 2.10 ( ) 2.00 ( ) 8 Jan 2014 2.80 (+0.05) 2.10 ( ) 2.00 ( ) 7 Feb 2014 2.85 (+0.05) 2.10 ( ) 2.00 ( ) 7 Mac 2014 2.90 (+0.05) 2.10 ( ) 2.00 ( ) 6 Jun 2014 2.85 (-0.05) 2.10 ( ) 2.00 ( ) 9 Sep 2014 2.75 (-0.10) 2.10 ( ) 2.00 ( ) 2 Oct 2014 2.75 ( ) 2.30 (+0.20) 2.20 (+0.20) 19 Nov 2014 2.55 (-0.20) 2.30 ( ) 2.20 ( ) 1 Dec 2014 2.46 (-0.09) 2.26 (-0.04) 2.23 (+0.03) Note: Ron 95 and diesel are subsidies by government, while pricing of Ron 97 is determined according to market forces. Ron 92 remains at RM1.70 since 16 Dec 2008 Determinant for retail fuel price Demand and supply of crude oil   Ã‚   The world’s biggest economies such as the United States, consumes most oil in the world. The other world’s largest oil consumer includes Japan, Canada and South Korea (Gethard, 2008). However, the country that plays the biggest role in oil consumption is China. In 2013, China surpassed the United States becoming the worlds largest importer of crude oil as they took up one-third of growth in the global demand (Eia.gov, 2014). As China is currently a dynamic and fast-growing economy, China’s demand and usage of oil grows rapidly. The development of the country’s economy can be seen in China’s increasing number of factories and growth in number of people driving cars (Wagner, 2008). As China economy starts developing rapidly only these recent years, their oil reserves are not as much compare to other developed economies like the United States who had reserved oil for many years, thus China’s has extensive demand for oil from the global market. T his increased demand has contributed to the rise of global crude oil price which has indirectly raise retail fuel prices in Malaysia. Organization of Petroleum Exporting Countries (OPEC) is a body that has great influence over the worldwide price of oil which compriseof 12of the worlds largest oil producing nations (Gethard, 2008). Since there is a shortage of the worldwide oil production, OPEC as the biggest oil supplier reduces the amount of oil contributed to the world market and manipulate the selling price of oil per barrel. Besides, political conflicts in Libya sustains its crude oil production further leading worldwide oil supply to decrease (Batovic, 2014). With uncertainty of supply, countries compete with each other for crude oil supply and this rising demand increases the price of crude oil. The global market now has to pay at a higher price for the same amount of oil. As the cost of purchasing crude oil price increases, the Malaysia government increases the retail fuel price to the citizens. Foreign exchange rate Because the world crude oil price is set in US Dollars, the conversion of world oil price into Malaysia ringgit changes every day in the foreign exchange rate market. Suppose there is a fall in Malaysia’s ringgit against the US dollar on the world currency exchanges, Malaysia has to pay more to purchase the same amount of fuel from the global market. Example the increase from US$1.00 = RM3.50 to US$1.00 = RM3.75 indicates a depreciation in Malaysia dollar. As the cost of purchasing crude oil increases, this implies citizens have to pay more for the same amount of fuel too. The foreign exchange rate is constantly monitored by the Malaysia government before determining the retail price of fuel. Therefore, the retail fuel price often fluctuates. Subsidy The changes in retail price of fuel depend on the provision of subsidies by the government. If the government provides subsidies for fuel such as the Ron95 and diesel, the price is cheaper compare to the price of Ron97 which is not subsidies. In 2013, MYR 24.8 billion (US$7.9 billion) was allocated to fuel subsidies. The government argued that the subsidy reduction would save at least MYR 1.1 billion (US$349 million) by the end of 2013 (Lee, 2013). The cost saved in subsidies would be channeled into the BR1M welfare fund, said Prime Minister Najib Razak (Lam, 2013). By doing so, 20 sen was increased in the price of RON 95 and diesel starting on 3 Sept of 2013. In brief, the absence of subsidy causes retail fuel to rise in Malaysia. Effects Consumer Low oil price results in the savings cascade down into the rest of the economy in form of cheaper prices. Consumers will hence have more disposable income to spend (Parry Kemp, 2012) leading to higher purchasing power. Besides, individual who drives car can save the cost for car petrol monthly. High oil price causes consumers to have less disposable income to spend especially those with a lower income. After barely consuming the necessities such as groceries, there will be not much money left to afford the luxuries, for example, travelling with family and friends. Producer Falling oil price brings negative impact on the mining industry, for instances those extracting oil and natural gas or constructing the pipelines to move those commodities. For producers, cheaper prices mean either less profits or even losses. Thus, oil producer will supply less oil to the market until oil prices rise back. If a person is required to pay more for oil, delivered goods and others, less will be left over for discretionary spending by the consumers (Parry Kemp, 2012). Buying a new home is such type of discretionary expenditure. Hence, the producers of the housing will supply less as the demand from consumers had fall. Besides the housing producers, other sectors are also affected. As fuel is needed for transportation to deliver goods and services, higher oil price will affect the delivery sector as transportation fee is higher. Not to mention, oil producers may use this opportunity to charge a higher price on fuel to gain more profit as well. Government As oil producers are taxed by Malaysia government, when oil prices are lower, government revenues will drop. There is always measure to be taken to diminish the damage. Government can save money by reducing or removing oil subsidy. Through this, government can spend the money on other area like education, welfare of the society or development of infrastructure for the economic growth of Malaysia. Inversely when oil price is higher, the cost to build or maintain infrastructures will be higher as materials, labors, and other costs needed to build or repair infrastructures are higher. Fuel consumption for the transportation of these materials also leads to higher expenditure of the government. As government spends more money on this area, they will have to cut back expenditure on other areas such as health care and education expenses (Parry Kemp, 2012). Conclusion In conclusion, the demand and supply for crude oil, foreign exchange rate and subsidy provided by the government affects the retail fuel price in Malaysia. When oil price is low, government gain less tax revenue, producer gain less profit and consumer have more spare money to spend, where they might afford luxury goods after purchasing necessities like groceries. When oil price is high, government gain more tax revenue, producer gain more profit and consumer have less spare money to spend. If the producer loses and not gaining profit, employees might get fired, causing them to be jobless and have less money for consumption. Reference list Batovic, A. (2014). Five political risk factors affecting oil markets in 2014 Global Risk Insights. [online] Global Risk Insights. Available at: http://globalriskinsights.com/2014/01/five-political-risk-factors-that-will-affect-oil-markets-in-2014/ [Accessed 21 Jun. 2015]. Bridel, A. and Lontoh, L. (2015). [online] Available at: https://www.iisd.org/gsi/sites/default/files/ffs_malaysia_lessonslearned.pdf [Accessed 14 Jun. 2015]. calvin, d. (2015). Malaysian Fuel Price History decoding galvin. [online] decoding galvin. Available at: http://blog.galvintan.com/malaysian-fuel-price-history [Accessed 14 Jun. 2015]. Chong, P. (2013). Malaysians Brace for Austerity as Najib Cools Spending: Economy. [online] Bloomberg.com. Available at: http://www.bloomberg.com/news/articles/2013-09-16/malaysians-brace-for-shift-to-austerity-as-najib-cools-spending [Accessed 14 Jun. 2015]. Eia.gov, (2014). U.S. crude oil production growth contributes to global oil price stability in 2013 Today in Energy U.S. Energy Information Administration (EIA). [online] Available at: http://www.eia.gov/todayinenergy/detail.cfm?id=14531#tabs_SpotPriceSlider-2 [Accessed 14 Jun. 2015]. Gethard, G. (2008). How Does Crude Oil Affect Gas Prices?. [online] Investopedia. Available at: http://www.investopedia.com/articles/economics/08/crude-and-gas-prices.asp [Accessed 14 Jun. 2015]. Lam, J. (2015). It’s finally here, fuel price up tonight. New taxes next? The Malaysian Insider. [online] Themalaysianinsider.com. Available at: https://globalvoicesonline.org/2013/09/10/fuel-price-increase-divides-malaysia/ [Accessed 14 Jun. 2015]. Lee, J. (2014). Fuel prices in Malaysia to fall further – Ahmad Maslan. [online] Paul Tans Automotive News. Available at: http://paultan.org/2014/12/09/fuel-prices-malaysia-fall-ahmad-maslan/ [Accessed 14 Jun. 2015]. Lee, S. (2015). It’s finally here, fuel price up tonight. New taxes next? The Malaysian Insider. [online] Themalaysianinsider.com. Available at: http://www.themalaysianinsider.com/malaysia/article/ron95-and-diesel-price-up-20-sen-from-midnight [Accessed 14 Jun. 2015]. Lim, A. (2013). RON 95 and diesel to go up by 20 sen per litre, effective Sept 3. [online] Paul Tans Automotive News. Available at: http://paultan.org/2013/09/02/ron-95-diesel-go-rm2-10/ [Accessed 14 Jun. 2015]. Lim, A. (2014). PAS calls on govt to impose ceiling price on fuel. [online] Paul Tans Automotive News. Available at: http://paultan.org/2014/12/05/pas-calls-on-govt-to-impose-ceiling-price-on-fuel/ [Accessed 14 Jun. 2015]. Parry, G. and Kemp, S. (2012). Investigate Macroeconomics. 2nd ed. Western Australia: Tactic Publications Pty Ltd. Phung, A. (2015). Petrol price hike not to burden people, says minister | theSundaily. [online] Thesundaily.my. Available at: http://www.thesundaily.my/news/1187644 [Accessed 14 Jun. 2015]. Sze, G. (2014). RON 95, diesel prices up by 20 sen from October 2. [online] Paul Tans Automotive News. Available at: http://paultan.org/2014/10/01/ron-95-diesel-20-sen-october/ [Accessed 14 Jun. 2015]. Tan, D. (2014). GST will include petrol, not in zero-rated list Kastam. [online] Paul Tans Automotive News. Available at: http://paultan.org/2014/09/12/petrol-not-exempted-gst/ [Accessed 14 Jun. 2015]. Wagner, H. (2008). What Determines Gas Prices?. [online] Investopedia. Available at: http://www.investopedia.com/articles/economics/08/gas-prices.asp [Accessed 14 Jun. 2015].

Uranus Essay -- essays research papers

The bland aquamarine face of Uranus bears witness to the fact that Uranus is enshrouded in clouds. The planet appears to be blue-green because the atmosphere absorbs the, red wavelengths of the visible spectrum, . The uniformity of the planet's appearance confirms that the planet's atmosphere is composed almost solely of one element, methane gas. There is a preponderance of haze, composed of ethane and other hydrocarbon ices high in the stratosphere, and clouds of methane ice low in the troposphere. The cloud particles constantly recycle themselves, first creating then destroying the heaviest crystals. This is an indication that Uranus' atmosphere is still evolving from its formation out of the solar nebula. Because Uranus lies on its side, Uranus has very strange seasons. Motions in the cloud patterns indicate that, like Jupiter and Saturn, the basic meteorology of Uranus can be described as a striped pattern of winds. This means that, even though the pattern is difficult to distin quish, Uranus is striped, just like Jupiter and Saturn. Uranus has 21 fascinating moons and a complicated ring system. The ring system is a completely different form of ring system than that found at Saturn or Jupiter. At Uranus there is even a very obvious partial ring, or "ring arc". Many moons are icy moons with fascinating surface features. These icy moons have neither an atmosphere nor a magnetosphere, and there is not much possibility for life. The surfaces of these moons indic...

Best Buy Business Analysis

Best Buy Contemporary Business Abstract This research paper focuses on the functionality of Best Buy’s website. It further discusses the how Best Buy promotes their products. There is a description about how their website informs the consumer about the capabilities of their products. Further there is an evaluation of the contact information which includes the many options for contacting them. Due to the large variety of the products offered by Best Buy there are many ways for them to customize products to the customer needs which they attribute their sustainability. Also there is a discussion about the marketing strategies and what is in place on their website. Additionally there is an analysis of the corporation’s privacy policy and response to a security breach with recommendations on how to prevent further compromises. Describe and evaluate a major corporation’s Website in these four areas: (1) product information, (2) corporation’s contact information, (3) customization of products for customers, and (4) customer information at purchase. Best Buy Incorporated, founded by Richard Schulze in 1966, is a top provider of electronics (Form 10K, 2011). Best Buy is also a Fortune 500 hundred company is considered the largest retailer in its class who dominates the market by accounting for 21 percent of the market (Form 10K, 2011). Best Buy Inc is also globally diverse with stores in Canada, China, United Kingdom and Mexico (Form 10K, 2011). Best Buy conduct online operations through many different brand names; BestBuy. com, BestBuy. ca, BestBuy. co. uk, BestBuyMobile. com, CarphoneWarehouse. com, Five-Star. com, FutureShop. ca, Geek Squad, Magnolia Audio Video, Napster. om, and PhoneHouse. com (Form 10K, 2011). Each brand name targets a specific market internationally. Best Buy employs a robust website which features all of their electronics, home office and entertainment products, appliances and services. When selecting an item the consumer has access to a multitude of information about the product. For example, when selecting a flat screen television the first thing that stands out is â€Å"free shipping† then right underne ath is the price, both which is very important to the consumer. Also on this page are credit card advertising and solicitation, protection plans and the ‘buy back’ program. Additionally they have a general description of the product features which gives basic information about the television. As a show of confidence in their product and the service they provide, there is a section dedicated for ‘customer reviews’ where those who has experienced the product can voice their opinion on a 1 to 5 scale. Best Buy shows the individual reviews and an average of the totals. This can prove valuable to the consumer when needing the opinion of someone that has experienced the products functionality to give an assessment of its operation. Additionally there is a ‘specification’ section which gives more detailed description about the characteristics of the product. Further there is a ‘learn’ section which educates the consumer about the featured terms used when reading technical information on the product and a featured guide section which gives detailed information about research and development of the various types of products. Finally Best Buy offers a ‘accessories’ section which give the customer suggested product that are compatible to the specific item which also can be purchase from their store. Best Buy’s corporate contact information link presents the customer with a whole host of information about the organization. The ‘about best buy’ link opens the book about the company. This link gives stock quote and the latest news releases on what the company is offering, tips on shopping and more. There is also information on careers, a link for the investors and developers, sustainability, community relations, site map, and affiliate programs. The ‘contact us’ link offers many avenues in which to contact several departments within the corporate umbrella. The Best Buy corporate customer care supplies their postal and e-mail addresses and phone number. There is also a means to get in contact with the public relations department and vendor inquiries. On the ‘Sustainability’ link Best Buy takes pride in educating customers on technology so they can make the correct decisions when in the market to purchase products to fit their use (Sustainability, 2011). Their site states, â€Å"Through education, influencing public policy and driving industry innovation, we want to help you learn about technology solutions and how to use them to enrich your life and our world at the same time (Sustainability, 2011). † With the large variety of products and their willingness to educate consumers on their products shows they make a great ffort to satisfy their customers’ needs and to influence them to purchase products from them. When checking out Best buy provides the customer and option to purchase matching accessories and protection packages. Then there is an opportunity to subscribe as a recurring customer by checking out and building your profile which will save the customers information for future purchases that wil l speed up the checkout process or there is an option to check out as a guess which will only save the consumers information for the purpose of checking out. Either way at this point is where the customer enters billing information to include; name, address, phone number, and e-mail address. Once the free delivery date has been selected then the customer is directed to the payment method window where the option to pay using a credit card or PayPal to pay for the items. This page also offers links to; conditions of use, legal notices, and privacy policy. On the privacy policy link Best Buy Web site employs TRUSTe and uses encryption technology to protect personal information. Describe and evaluate three (3) of the corporation’s Internet marketing strategies and the competitive advantages its Website provides. Best buy utilizes differentiating product by applying the positioning concept by establishing their products in the mind of the consumers as soon as you visit their web site. They accomplish this by showing an array of products to gain the attention of the customer giving the impression since they have a large variety of products then there will be an item the consumer will want to buy. In comparison the H. H. Gregg site which has a limited selection to choose from. Best Buy also uses the provide information strategy providing detailed information about each of their products and affording customers to write a review about their purchases gives the customer the most up to date information about their experience with their new item. In marketing, people, is a very important element in the promotion of the organizations product (3 Keys, 2009). Word of mouth is the most effective advertisement to influence others to patronize the company (3 Keys, 2009). They also accentuate product value by offering extended warranty plans in addition to the factory warranty and they have also implemented a ‘buy back’ plan where the customer buys into the plan which guarantees the price Best Buy will pay for product purchased. All of these incentives prove Best Buy backs and has a strong confidence in their wide variety of products which gives them the competitive advantage. Analyze and evaluate the corporation’s privacy / security policy and the corporation’s response to the security breach. Best Buy employ’s TRUSTe and encryption technology to protect the privacy of their customer personal information (Privacy, 2011). Within their privacy policy they advertise they take the customers privacy seriously (Privacy, 2011). It tells what information is collected, how it’s used, how it’s shared how they protect you information, and the customer choices regarding their personal information (Privacy, 2011). They collect highly sensitive information to include; name, postal address, e-mails address, phone number, credit card number, driver’s licenses number, social security number when applying for credit and demographic information (Privacy, 2011). All of which if compromised would cause grave consequences for their customers. Additionally Best Buy admits they collect information through cookies which saves data on the customer’s personal computer (Privacy, 2011). But advertises the cookies are used to create a personalized shopping experience on their websites (Privacy, 2011). Best buy uses this information for marketing practices, customer’s transactions, research and analysis, managing customer accounts, e-mail communications, and advertising (Privacy, 2011). They maintain this information for as long and the customer has an account with them and to comply with legal issues (Privacy, 2011). Best Buy shares customer’s information within their organizations other websites and legal ramification may require (Privacy, 2011). There is also a disclaimer Best Buy will share personal identifiable information in the event of a sale, merger, or disbanding (Privacy, 2011). Best Buy victim to hackers recently which acquired access to customer files (Security Breach, 2011). Their reaction to the security breach was to inform customers of the breach and warned them to ignore emails asking for confidential information but acknowledged there credit card information was safe (Security Breach, 2011). Recommend and provide rationale for two (2) methods and/or tools to ensure greater security for customers One thing which seems to stick out the most is Best Buy will share personal identifiable information in the event the company disbands. It would be better to purge this information to avoid compromise. When disbanded there is no guarantee the information would have the same protection engines in place as the company had while in business. There is not any mention of an outside computer security organization to monitor their systems for hacking. Since hacker have stepped up their effort and have been successful on many occasions it would be wise to step up security measures in order to prevent future compromise. Conclusion This analysis was conducted to provide a description of best Buy’s website and its functionality. How the products are displayed, promoted and the robust details they give about each of their item. Best Buy uses many marketing strategies to promote their products which give them the competitive advantage. Additionally there is a look in Best Buy’s security practices and a how compromises are handled. References United States Securities and Exchange Commission Form 10K (2011, May). Best Buy Corporation, Commission File Number 1-9595. 4-7. Retrieved November 25, 2011, from http://phx. corporate-ir. net/External. File? item=UGFyZW50SUQ9NDI0NDcyfENoaWxkSUQ9NDM5MjU1fFR5cGU9MQ==&t=1. Best Buy. com (2011). Sustainability Report. Retrieved November 25, 2011, from http://sustainability. bby. com/management-approach/sustainable-solutions/. DesignDamage. com (2009, July). 3 Keys to Improve Your Brand in Social Marketing. Retrieved November 26, 2011, from http://www. designdamage. com/tag/best-buy/. Best Buy. com (2011, July). Privacy Policy. Retrieved November 26, 2011, from https://www-ssl. bestbuy. com/site/olspage. jsp? id=cat12102&type=page&contentId=1218227255732&entryURLID=pcat17011&entryURLType=page&h=488. MPRNEWS (2011, April). Best Buy, US Bank Among Companies Warning of Security Breach. Retrieved November 26, 2011, from http://minnesota. publicradio. org/display/web/2011/04/04/data-breach-best-buy-epsilon/.

Concrete Frame Structure essays

Concrete Frame Structure essays The design of multi-story concrete frame structures, as well as other permanent structures, is based on loads dictated by the end use of the structure. However, the loads applied to the structure during construction can greatly exceed the end use design loads. In multi-story concrete frame structures, these large loads occur when the concrete is poured on the successive floors. In the conventional manner of forming concrete for successive floors, the floor beneath the floor to be poured must support the weight of the forming, the weight of the reinforcing bars and the wet concrete, and any superimposed construction live load that can be applied by the workmen and equipment during the pouring of the concrete. The combination of these three loads, in most instances, is greater than the allowable live load of the floor supporting these loads. The problem is further compounded by the fact that the floor supporting these loads may not have The conventional manner in which these large construction loads are handled is to place props, commonly called reshores, between some number of floors under the floor supporting the construction load. These reshores, allow the construction load to be distributed in some way between the floors that are tied The manner in which the construction loads will be distributed between the floors that are reshored together is controlled by the manner that the backshores or reshores are installed, and the age of the concrete at which the various stages of It is the intention of this study to describe a method for accurately calculating the loads that are distributed between floors of a structure during all phases of the construction cycle. It is further intended to examine various construction techniques keep the load distributed to the floors within allowable limits, and also ...

Tackling Childhood and Adult Obesity essays

Tackling Childhood and Adult Obesity essays Drive down your citys main street and observe how many fast food restaurants are located just in that area. This is a typical reason why about one-third of U.S. citizens are overweight or even worse obese. Americans have had an ongoing struggle with nutrition and living a healthy life style, and sadly right now its at its peek. The United States of America is in the worst shape since its independence. I am determined that Americans can change using simple, but effective methods. Im a firm believer because I, myself, am an excellent example of how someone can be overweight and become healthy through dieting and exercise. A solid support group is key to weight loss. Our Nations schools need to have dieting and exercise programs to motivate the students and the people around them. I am not the only one who says nutrition is crucial, but I am one of the few who cares enough to change the direction this country is heading in. Nutrition is a widely discussed topic in America. Whether its about the population and its obesity rate over time or nutritional facts and hints to a healthy lifestyle, nutrition is considered a broad, popular, and important topic of discussion. Lately American citizens have been having issues with weight and are malnourished (Lemley, Balanced Living). Which is weird to hear because America is the most overfed country in the world. How can a country have too much food and still be unhealthy? Although there is plentiful food in America, most of the food consumed nowadays is classified as junk food. On top of that, ones include: fried foods, sweets, soda pop, etc. All this is what causes malnutrition. Malnutrition is the lack of proper nutritio...

Food Safety and Sanitation Assignment Example | Topics and Well Written Essays - 1500 words

Food Safety and Sanitation - Assignment Example Boxes with watermarks may signify that the food item has bees let to partially thaw in the course of transit. It is advisable at all times to open at least one box per shipment and test out the core food item temperature with a thermometer that provides instant results. Again, it is extremely vital to always confirm the net weights of the food items, and in case of any uncertainties, it is advisable to ask guidance from the quality assurance board. In order to ensure that your employee is consistent with these guidelines, it would be best if he trained practically. This is to mean that he/she accompanies you severally for him to observe the entire process. It is also vital for him to take down the necessary details, for instance, the appropriate temperatures for each item in case he happens to forget them. A number of factors characterize rejection of shipment, for instance, if the dates on the item are not suitable for your food service establishment if the qualities of the products are not up to standard. When receiving food items such as fish, one only ought to smell the sea and not the product. Another factor is if the temperatures of the products do not meet shipping specification and if the net weight does not match one’s order. Another important aspect is if the animal products lack inspection stamps that indicate that they have been inspected by a legal medical officer. Lack of this stamp is a serious issue since one cannot determine whether the product is fit for consumption. Identify the different types of storage found in a food service establishment. What are some examples of each and what food items would you store in each? In addition, what are the proper temperatures that are needed in each in order to be in line with standard storage guidelines?

Success in Social Commerce Essay Example | Topics and Well Written Essays - 1750 words

Success in Social Commerce - Essay Example As technology developed, these challenges were being turned into opportunities and over the years to date, there are several changes that have come up due to the changes in technology. Since the major aim is to reach out to the consumers through the social media, the recent years have seen inculcation of online sites such as MySpace, twitter, Facebook and as these have been made accessible through mobile phones (Weintraub & Litwinka, 2013). Defining Success in Social Commerce Success in social commerce includes use of many parameters that shows the changes that have been experienced over the years and the developments that are being experienced. These parameters of success include many issues that comprise a compilation of many components of social commerce. Success also includes use of all the initial objective goals that would make it possible for a strategic success to be realized (Rad, 2011). Clarity can therefore be defined by use of the following very important procedural metho ds; Clarity of ROI Goals Return on investment (ROI) is very important especially when it comes to consideration of the long term strategy of the company engaging in social commerce. One of the factors that will lead to a high success on the ROI realized is the acquisition of new customers. Customers play a very important role in realization of the business prospects. For instance, the current generation specializes in use of Facebook, Twitter and YouTube. Therefore concentration on advertisement through these will increase the number of customers and hence a high ROI (Berger & Heath, 2007). For instance, Vente-Pricee Company, a European leading Retail Company created a Facebook referral program that made sure that there is a new acquisition of new customers. The second goal that would increase the returns is the capture of new data points and website referrals. Website referral is the sharing of website information where there is an aim of increasing the customer web by increment of the information shared online. Capture of new data points is also a method that would be used to modernize the information system and help install new technology that works fast enough to the best interests of the customers and the company (Duan & GuWhinston, 2008). The outcomes of website referral and data point capture are diverse. According to Liang and Turban (2011), information shared on micro-blogs act as special media that is used to reach out to many individual blogs hence sharing the information. Loyalty program growth is an issue that should be captured in the objectives and therefore aims at retaining the existing customer base apart from addition of more customers. Online business is an issue of the current generation. For instance, to retain loyalty of Facebook users, Carrefour, a leading retail company in the world invented face shopping mostly for those that use Facebook only. Response to customer sentiments is a method that will be used to listen to the customers an d make sure that all the needed changes are made. This ensures that their demands are met hence making the ROI more by virtue of adding value to the needs of the customers (Kietzmann, Hermkens, McCarthy, & Silvestre, 2011). Implementation of On-Off the Media Strategy This is a strategy that makes sure that there is